Though not yet on par with YouTube, Snap is increasingly well positioned to capture "TV money," analysts suggest. Relative to Google's video hub, "Snap will increasingly be able to do … Read the whole story
With header bidding nearly de rigueur in the world of ad tech, mobile monetized header bidding impressions increased 50 x year-over-year in Q4 2016, … Read the whole story
The company is also working on gaining MRC accreditation for video impressions and viewable statistics, as well as General Invalid Traffic, which includes bot … Read the whole story
With 89% of U.S. consumers saying they can't live without their smartphone or always have it within arm's reach, it's no wonder that 57% … Read the whole story
The explosive growth of video in 2016 makes 2017 an important year for video content, and as more publishers are tempted to use it, … Read the whole story
Created by The ZOO team at Google, 360i, Carat, and Jam3, the oreospacedunk.com mobile site allows users to virtually dunk an Oreo cookie, launching … Read the whole story
"This transaction will accelerate Yahoo's operating business especially on mobile, while effectively separating our Asian asset equity stakes," Marissa Mayer, Yahoo CEO, said in … Read the whole story
GALLEGOS United is strengthening its leadership team with Andy Lund joining as design director. In his new position, Lund will be responsible for leading … Read the whole story
Imagine a world with no spell check -- then suddenly hearing someone say that there were tools available to autocorrect all your spelling in … Read the whole story
Simpli.fi, a provider of localized programmatic advertising, launched a native programmatic ad solution that combines native advertising with granular targeting capabilities. Simpli.fi said the … Read the whole story
For Walmart's U.S. division, sales increased 2.8% to $83.7 billion. Company executives say that food sales continue to be healthy in the United States. Read the whole story
Wunderman New York names Kat Gates and Jeffrey Castellano as group creative directors, reporting to chief creative officer Sami Thessman. The duo will oversee … Read the whole story
Google engineers have developed a labeling technique that enables the technology to pinpoint a location or geographic position based on a variety of data … Read the whole story
Every now and then, a consumer happens upon a brand by accident and such serendipitous discovery can mean additional business if you plan for … Read the whole story