Bring on the content! That's what Instagram is telling users with its new invitation to share multiple photos and videos in single posts. Read the whole story
A new study conducted by Neuro-Insight found that the value of high-quality editorial is 16% more personally relevant and engaging than social news feeds. Read the whole story
The downward trend in mobile engagement in Q4 2016 is a first since the firm began tracking mobile click-to-open rates, says Yes Lifecycle Marketing. … Read the whole story
Consumers continue to buy in stores, but that hasn't put a dent in online shopping, both by PC and mobile devices. However, consumers tend … Read the whole story
It's been a helluva ride over the last few months for Rubicon Project as the ad-tech firm explores "strategic options" including a sale. Now, … Read the whole story
Size does matter-as in the size of digital display ads when it comes to the CPM values, according to the findings of a whitepaper … Read the whole story
A core selling point for mobile measurement platforms is the ability to serve as a central data collection point for hundreds or thousands of … Read the whole story
Criteo, now calling itself a performance marketing technology company, reported earnings for Q4 '16 and ffscal year '16. In Q4 2016 revenue increased 43% … Read the whole story
Ad Lightning has come out with a study involving 605,000 examples of online ads that provide good reason for users to install an ad … Read the whole story
IBM's Watson already allows businesses to connect to billions of connected devices, sensors and systems globally, from which Watson gains insights. Visa's global payments … Read the whole story
Cross-screen video ad platform Innovid said the Media Rating Council (MRC) extended its accreditation for desktop and mobile digital video and display-served ad impressions, … Read the whole story
Random iPhone App of the week: The Media Math App - Advertising Calculator is an iPhone app that calculates common media formulas like CPM, … Read the whole story