Is it getting cheaper to drive app installs across iOS and Android devices? Yes -- at least according to fresh findings from Fiksu DSP. Read the whole story
Emojis include praying hands, a diamond ring, surprised eyes, a clock, a car, and a flower bouquet -- the goal is to increase push … Read the whole story
eBay principal engineer and Web platform lead Senthil Padmanabhan will speak at the Google AMP Conference taking place at the Tribeca 360 in New … Read the whole story
Samsung is showcasing four new augmented reality and virtual reality concepts this week at Mobile World Congress in Spain. The concepts were designed at … Read the whole story
As traffic shifts to mobile, consumers will spend $74 billion on mobile apps by 2020, up from $54 billion in 2016. Read the whole story
Automation solutions firm PubMatic will expand its header bidding product offering to the mobile app ecosystem. The announcement extends the technology to mobile apps … Read the whole story
"Ten or 20 years from now, all the video you view will be on the Internet and one slice will be from Netflix," says … Read the whole story
In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explained what's gong on with the company's restructuring and what areas it is … Read the whole story
Honda's decision to advertise the Clarity caught the attention of car shoppers, incurring the most lift of any specific vehicle advertised, up 50%, according … Read the whole story
Marketers risk miscalculating key metrics and return on investments for one in three transactions when applying old attribution models. Read the whole story
A Montana resident who unsuccessfully sued Facebook for allegedly violating a robo-texting law now wants a federal appellate court to revive his case. Read the whole story
Ahead of Snap's big IPO, Wieser isn't the only one questioning the company's growth potential. As "Business Insider" reported, this week, Snap executives have … Read the whole story
As new technology was introduced to automate message personalization, many retailers were quick to jump on board, serving up product recommendations on-site, in emails … Read the whole story
It looks like this will be a big year for virtual reality headsets. Consumers also are moving up to better headsets, with those types … Read the whole story