Despite the obvious privacy issues, Google just threw Maps into the deep end of the world of real-time media and communication. Google Maps users will soon be able to share … Read the whole story
Critically, Snapchat's general popularity has yet to undercut its status among Millennials, according to comScore's 2017 Cross-Platform Future in Focus report. Read the whole story
Rather than build the technology, Audience Network, Facebook's partners program, will work with qualified mobile Web publishers and a select group of technology partners … Read the whole story
Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile users interact with ads and apps without the need to leave the application … Read the whole story
Content discovery platform Taboola said it will collaborate with The Trade Desk to enable the ad-tech firm's customers to programmatically buy video and native … Read the whole story
Contrary to what many marketers are thinking of late, the benefits for a brand can be many. Read the whole story
iQ Media launched on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships are affecting overall fan engagement. Read the whole story
Mobile Prodigies tell marketers they are constantly weighing the benefits of sharing their personal data - and that they will grant data-sharing approval when … Read the whole story
The Offer Management platform is one of seven prototypes that debuted at the Adobe Summit during the Sneaks session, which showcases the engineering team's … Read the whole story
The latest Deloitte "Digital Democracy Survey" says 80% will skip digital TV/video commercials with over 70% of Millennials and younger Gen Z viewers finding … Read the whole story
The IAB's Randall Rothenberg is not buying that Adblock Plus has gotten the ad tech industry to play along with its very robust Acceptable … Read the whole story
As more advertisers turn to native advertising and branded content and publishers are racing as fast as they can to meet their needs, eMarketer … Read the whole story