The Latino M-Shopping Advantage by Steve Smith

There is even more evidence this week of what marketers should have known all along -- Latino mobile users represent an amazing opportunity for brands. ...Read the whole story

  • Vice, Twitter Partner For Mobile Show by Gavin O'Malley

    Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show tailored for Twitter users and featuring short clips featuring the publisher's irreverent brand of news and cultural coverage. ...Read the whole story

  • Amazon Appstore Goes Global by Mark Walsh

    Amazon may have been late to the app store game, but that hasn't stopped it from going global. The online retail giant on Thursday said the Amazon Appstore is now available in nearly 200 countries worldwide. ...Read the whole story

  • Path Seeks Dismissal Of Wireless-Spam Case by Wendy Davis

    Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the company violated a federal consumer protection law by sending unsolicited text ads to people's cell phones. The lawsuit stems from Path's invite-a-friend feature, which allows users to invite their friends to join via SMS message. ...Read the whole story

  • Aereo Is Not Just For Cord-Cutters by David Goetzl

    Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet Kanojia told investors Thursday that 50% of its customers have a pay-TV subscription. He spoke at a Barclays conference, and his comments came via a report from analyst Anthony DiClemente. ...Read the whole story

  • research Mobile Important For Hispanic Shoppers by Aaron Baar

    According to the survey, 16% of Hispanic consumers use their mobile devices for their purchases, compared with 12% of general market consumers. According to Armand Parra, director of insight and strategy at The Integer Group, age and early adoption of technology are the main drivers behind the trend. ...Read the whole story

Twitter And Shazam Amplify Interactive TV Potential by David Goetzl

For all those waiting for the promise of interactive TV advertising to be fulfilled, shift focus from the remote control to the mobile device. Growth is more likely to come from second-screen behavior than finding a way to get people to punch buttons on the traditional channel changer. Twitter and Shazam certainly elevated the possibilities with announcements Thursday. ...More

  • The Most Impactful Mobile Revolution Begins Now by Kaila Colbin

    Sometimes I do not know how to live. I recycle -- and drive to work. I buy the cardboard milk carton instead of the plastic one -- and emit tons of carbon flying around the world. I pay my staff a fair wage -- and talk on a phone made by people who are earning anything but. The phone thing really bothers me, as I sit here connected to the Internet through my phone. After learning about appalling working conditions at the Foxconn factory in China -- where iPhones are made -- I was even more appalled to learn that ...More

  • search When Innovation Like Android Steps In To Shake Things Up by Laurie Sullivan

    In a rare admission by the former eBay CEO, Hewlett-Packard President and CEO Meg Whitman attributes the ability to enter a new segment of the tablet market to Google's operating system, Android. "Frankly, having Android products here helps a lot," she said during the company's fiscal Q2 2013 earnings call. "This $169 Slate helps [HP] cover a segment of the market that we didn't have before." Yes -- HP's Whitman attributes market opportunity to Google Android. ...More

  • The Mobile Commerce Win: Location, Location, Location by Chuck Martin

    Let the mobile location innovation begin! While we regularly see and hear of innovations in how marketers can reach consumers at various stages during their path to purchase, new ideas around location are starting to get richer, as is the location data information. For example, Moosejaw, the outdoor retail chain headquartered in Michigan, has 11 stores but the majority of sales come from online and mobile. ...More

  • Who Needs Sex? I Have An Unlimited Data Plan by George Simpson

    I think I know how I was supposed to react when 57% of U.S. women said they would rather give up sex than their mobile device for a week, according to a survey released Wednesday. ...More