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Data management platform Lotame says it is gaining insight into over 30 million Android platform users by extending its tracking and analytics technologies to smartphone, tablet and even Google TV browsers.
As the nurses danced and the Voldemort blow-up doll ascended, I knew I needed some form of validation for my pain. These are the times when we need the second screen to give us on-demand access to an audience -- not media.
The Postal Service seems to get it only half-right in its summer 2012 mobile barcode program. On the one hand it encourages best practices for QR use. But it also cut marketers off from much of what can make codes engaging.
A new personal content discovery engine for the iPad uses Siri's AI and learning technology to customize Web browsing on devices. But how is the consumer to distinguish among a number of good personalization experiences?
While not quite "the next Instagram," the industry had been anticipating, the $60-million sale of video sharing startup SocialCam to Autodesk suggests how much everyone wants a piece of marketing services now.