Results for May 2004

Taking Aim with Behavioral Marketing
A mix of analytics and technology helps to build a better targeting model.» 0 Comments
Zeroing in with Contextual Marketing
Right place, right time ... but whose context is it anyway?» 0 Comments
Riding Shotgun with Adware
These programs that reside in the user's computer are a nifty, if sneaky, way to serve highly-targeted ads.» 0 Comments
Behavioral & Contextual Targeting: A Primer
Advances in contextual and behavioraltargeting mark the future of the Internet a a sdvertising medium.» 0 Comments