Results for May 2004

Taking Aim with Behavioral Marketing Posted by Lynn Russo on May 10, 12:00 AM

A mix of analytics and technology helps to build a better targeting model.» 0 Comments

Zeroing in with Contextual Marketing Posted by Steve Smith on May 10, 12:00 AM

Right place, right time ... but whose context is it anyway?» 0 Comments

Riding Shotgun with Adware Posted by Ross Fadner on May 10, 12:00 AM

These programs that reside in the user's computer are a nifty, if sneaky, way to serve highly-targeted ads.» 0 Comments

Behavioral & Contextual Targeting: A Primer Posted by Ross Fadner on May 10, 12:00 AM

Advances in contextual and behavioraltargeting mark the future of the Internet a a sdvertising medium.» 0 Comments