When HBO hired Deep Focus to promote its new series Flight of the Conchords, the agency convinced the network to do something it had never done before: Premiere original content elsewhere. Deep Focus offered an exclusive window of distribution for the pilot episode of the series on MySpace.
Supporting the pioneers. Putting their (client's) money where their mouth is. Shaking-up their corporate structure to usher in a new age of advertising. It's things like this that make it impossible not to recognize Omnicom's OMD Digital.
Let's get one thing straight from the top, 360i doesn't call itself a search optimization agency, and it doesn't think of itself that way. It's an agency - pure and simple - that happens to be expert in optimizing search results (both paid and organic), behavioral marketing, social media and a lot of other apps that are synonymous with search. Yes, the 10-year-old shop grew up in the search space, and it's probably best known for that, but what it really is, is a metrics-driven agency that utilizes search techniques at the core of its strategies to help clients activate ...
You know those creative types: always a bit off. But indie AKQA combines creative sparkle with serious strategy to create hard-working and eye-opening Web sites. With its new investment partner, General Atlantic, the UK-based shop increased revenue this year by 30 percent, while opening offices in Shanghai and Amsterdam and garnering an arm-long list of awards.
To say that MindShare Interaction was abuzz with activity in 2007 is putting it mildly. Awash in accounts ranging from BP to Kimberly-Clark to Motorola, the digital and direct arm of global media network MindShare nearly doubled its North American staff (and is still hiring, by the way); played matchmaker, uniting two of its clients to create a phenomenally successful integrated marketing partnership; and recently landed the SAP account.
Effective advertising means maximizing touchpoints between the brand and the consumer. Effective collaboration means minimizing touch points between the client and its agency partners. Unfortunately, these rules are as easy to understand as they are hard to execute, which is why we'll be keeping a close eye on the Insight Factory - a highly ambitious, hydra-headed effort by Publicis Groupe, which isn't expected to become operational until early next year.
While some agencies struggled to retain accounts in 2007, MEC Interaction turned the corner at top speed, helping parent Mediaedge:cia win new business hand over fist while reaching the top tier.
Want a great way to communicate to a highly relevant audience, to build traffic for a site and to further your brand name on the Internet? Then, it's time for you to start a blog. With sharp daily content, blogs attract links from readers and have great potential to show in natural search results, bringing your name and message to an ever wider audience. The best part? They're easily optimized for search.
The landing pages for Ask, Yahoo and Google, circa 1997 and now
You know things are bad in the music industry when one of the few rays of hope is coming from Starbucks.