Results for October 2007

Executive Exits
Third Screen Media founder and CEO Tom Burgess isn't sticking around to see how AOL's acquisition of the company turns out. In an e-mail message sent out last month, Burgess explained that he planned to leave the mobile ad platform by mid-October and already has "new projects" underway. (He declined to discuss the nature of the projects in a follow-up message.)» 0 Comments
Video Still Stalled
Mobile video is on less than 2 percent of cell phones, but some 40 percent of consumers say they'd watch it if it were free. That interest level creates an opportunity for marketers to experiment with ad formats and targeting on mobile video, according to JupiterResearch.» 0 Comments
Sony Gets in the Game
Advertising in video games is no longer a novelty. The emerging category reached a new benchmark last month when Sony Computer Entertainment America launched a new in-game ad unit led by Darlene Kindler.» 0 Comments
Web Interfaces That Work
With Web 2.0 sites awash in video clips, widgets, rich media and avatars, which ones still provide a user-friendly experience? Rohit Bhargava, who writes the Influential Marketing Blog and heads the interactive marketing group at Ogilvy Public Relations Worldwide in Washington, D.C., recently assembled a Top 5 list of sites based on usability. They are:» 0 Comments
Building Blogs' Mass Appeal
For countless bloggers laboring in obscurity, capturing and growing an audience is a big challenge. Now Larstan Inc., publisher of the Blogger & Podcaster magazine and Web site, is teaming up with USA Today to create a guide to blogs and podcasts on the newspaper's site.» 0 Comments
Hitting the Target
Millions of people have been sharing their likes and dislikes, hobbies and preferences with the world via their MySpace and Facebook pages. Now, the two biggest social networking sites are aiming to tailor ads based on whether you liked The Matrix or My Chemical Romance or Harry Potter and the Deathly Hallows, or not.» 0 Comments
A Boost for Baseball
MLB.com has been notoriously protective when it comes to its content, focusing on paid subscriptions rather than widespread distribution online.» 0 Comments
A Marvel-ous Makeover for PointRoll
Move over, Fantastic Four. The misfit PointRoll "boys" have been transformed into Web 2.0 superheroes complete with matching spandex outfits.» 0 Comments
It Ain't Over 'Til It's Over
When Tony Ponturo recently told OMMA conference-goers that Anheuser-Busch planned to maintain Bud.tv despite its setbacks, it didn't elicit wild cheers or a collective sigh of relief. It did raise a question, though: Why keep Bud.tv going?» 0 Comments
Ed:Blog November 2007
Three-quarters of the delegates polled at the Association of National Advertisers' annual meeting in Phoenix recently said reports of the demise of the 30-second spot are highly exaggerated. In fact, each morning's sessions were preceded by an a-z reel of moments from the best that brands have to offer.» 0 Comments
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