Fragmentation leads to different approaches
My 2-year-old loves jigsaw puzzles. I mean, he loves them. I enjoy watching Ankur sort through a handful of chunky cardboard shapes, trying to find the right fit (and occasionally putting them in his mouth). On the one hand, I'm obviously proud of my child's interest in problem solving and hitting other developmental milestones,
but it's also fun to watch him experiment with trial and error.
It reminds me quite a bit of how online marketing has matured. Consider the good old days of interactive marketing, back when you only had a few channels at your ...