MediaVest Coca Cola North America / Diet Cokehttp://www.mediavestww.com/cma09/dietcoke.html Finalist Branded Content/Product Placement Afraid that Diet Coke was losing its relevance among a younger generation, the brand created an original program called the Style Series. Featuring celebrity performances and interviews, the show catered to a young, pop-culture obsessed demographic. The show was filmed in front of a live audience, simulcast live onto digital billboards in Times Square (passerbys could dial a number to get the live audio) and …

Razorfish Starwood Hotels, "This is How It Should Feel" http://www.starwoodhotels.com/promotions/promo_landing.html?category=WI_BRAND&EM=VTY_WI_SENSESFinalist TravelWhen Razorfish was charged with creating an Web site for Westin that would show potential guests how the hotel experience will feel, they created several fully immersive environments designed to do just that. Users can toss feathers, rustle tall grass, make bubbles, and touch the sky. Accompanying copy on each of the twelve scenes explains how the experience related to a stay at the hotels. Ultimately, results surpassed industry marks …

Kennedy Space Center Visitor Complex (KSCVC) KSCVC Web Site Redesign, KennedySpaceCenter.com www.KennedySpaceCenter.com   Finalist Travel Jammed into one of the most competitive tourism markets in the country near Orlando, Florida, The Kennedy Space Center needed some Mouse-like moves to create excitement about its museum. Not content to simply redesign the site, the Space Center built in a sense of fun with features like the Launch Countdown (which is a calendar of events) and social networking tools. The site is also a destination in …

iCrossing Vail Resorts, snow.comhttp://www.snow.com/ Finalist Travel In a site lousy with flash, but still navigable, Vail Resorts group destination snow.com is designed to give snow-junkies a jones. And it does so with Web cams of seemingly every gondola at every resort, edited snow-porn video shorts and constant conditions updates and maps. iCrossing: Stephen Thompson, Executive VP, Creative.

Beet.TV Beet.TV "The Beet.TV Syndication Platform":http://www.beet.tv/the-beettv-syndication-platform.html "Finding Beet.TV on Influential Blogs and Tech Sites":http://www.beet.tv/finding-beettv-on-influential-blogs-and-tech-sites.html Finalist Video-sharing (Excluding YouTube) Beet.TV takes a new approach to giving visitors an inside look into the world of media. The platform launched in 2006 and combines the elements of news, television, and access. The site, which has syndication arrangements with TechCrunch, Thomson Reuters and the Huffington Post, posts videos (they're now up to about 1,100) and content daily with news, reports and interviews …

BabyCenter BabyCenterhttp://www.babycenter.com/2_inside-pregnancy-weeks-1-to-9_10302602.bc Finalist Video-Sharing It's pretty much a given that pregnant women are hungry...for information, that is. Why not show them cool, animated 3-D videos depicting what the baby looks like at any and all stages of pregnancy? Then, under the "not for the squeamish" category, they can watch videos of moms giving birth. One of the most popular sites for moms, BabyCenter reaches 78 percent of new and expecting online moms in the U.S. and has seen traffic …

The Taunton Press Fine Woodworkinghttp://www.FineWoodworking.com/videos To access premium content use the login: awards@taunton.com and the password: "password"Finalist Video-sharing (Excluding YouTube)  If video is a key feature of your site, it better be easy to find. Check that as yes for Fine Woodworking, the woodworking enthusiast site dedicated to providing beginners and experts with info they need for projects by giving tips via text, photograps and video. The site draws more than 300,000 monthly unique visitors, counts 44,000 paying members and offers …

MLB Advanced Media LP Major League Baseballhttp://www.mlb.comFinalist Sports  With real-time updates of all the baseball games being played on a given day, 150 news stories a day during the season, interactive (and constantly updated statistics), video highlights, and a subscription video service, MLB.com is a vibrant portal simple enough for casual fans but with depth to satisfy the seriously devoted. The innovation of the interactive Gameday Pitch-By-Pitch Application provides a Web-native mode for users to enjoy …

ESPN ESPNhttp://www.espn.com/ Finalist Sports Serving as an online home for content from ESPN's various television stations, radio network and print magazine, as well as much Web-only content, ESPN.com has become a respected amalgam of its various parts.  In addition to an enviable roster of regular writers and contributors, the site touts its video capabilities, reporting that videos watched on the ESPN site account for nearly half of all sports-related video viewed on the Web.  ESPN Digital Media: John …

CBSSports.com CBSSports.comhttp://www.cbssports.com/ Finalist SportsMore than just a portal for the TV network, CBSSports.com expands and enhances coverage for fans and fantasy league players, and has become a category leader in engagement. It's also broken ground with its exhaustive March Madness On Demand coverage of the NCAA basketball tournament. The site melds first-rate professional writing and breaking news, with community features and rich consumer-generated content.  CBSSports.com: Jason Kint, Senior Vice President, General Manager; Rich Calacci; …