Results for August 2011
  • Integrated Online Campaign / Apparel, Fashion: Katalyst / Levi's / Levi's Curve ID Campaign
    Levi's Curve id jeans use a revolutionary sizing system to fit a range of underserved curvaceous women.
  • Integrated Online Campaign / Apparel, Fashion: Kirshenbaum Bond Senecal + Partners / Armani Exchange / Armani Exchange Spring/Summer Collection 2011
    The AX brand just screams hot young style-conscious men. Yet the store has a solid women's line.
  • Integrated Online Campaign / Apparel, Fashion: Mullen / The Timberland Company / Timberland Women's Launch
    Timberland faced a daunting challenge in launching its new women's line: harness the strong brand reputation and reach style-conscious women.
  • Integrated Online Campaign / Automotive: blacQube / Mercedes-AMG / SLS AMG Roadster Launch

    When Mercedes-AMG, a subsidiary of Mercedes-Benz specializing in high-performance luxury cars, announced the launch of the 571 HP Drop Top Super Sports Car, they wanted to create awareness and desire online for this special AMG vehicle. AMG hit all of the consumer touch-points, providing everything there is to know about the new roadster through photos, videos, sounds and technical data. The roadster launch was integrated into their Web site, all Facebook tabs, YouTube, Twitter and the iPhone through a virtual racing game - all with slick creative evoking the high-end feel ...

  • Integrated Online Campaign / Automotive: Triad Retail Media and Benchmark Agency / eBay Motors / National Collector Car Appreciation Day

    The U.S. Senate declared July 8, 2011 as National Collector Car Appreciation Day and eBay Motors took the celebration a step further by designating July as Collector Car Appreciation Month. Together with their partners, eBay Motors created an online experience that showcased video coverage of the national day, the online auction of a classic GM Futurliner on eBay Motors, sweepstakes where winners received tickets to top automotive events (including a trip to a classic car auction in Las Vegas), and video content including a three-part panel discussion featuring top ...

  • Integrated Online Campaign / Automotive: OMD / Nissan / Nissan GT Academy

    Nissan's challenge was to connect the average consumer to the unattainable dream of driving a race car, while raising the performance profile of the brand. By creating Nissan GT Academy, a national tournament featuring PlayStation's Gran Turismo 5, the top driving simulation game, Nissan meshed gaming and branded entertainment to entertain, engage and reward across multiple platforms from gaming consoles to social networks and TV. It began with a tournament to find the best virtual Nissan GT5 racers in the U.S. Sixteen contestants were chosen to move to the next phase, real-world ...

  • Integrated Online Campaign / Beauty & Cosmetics: Hearst Digital Media / Clairol / "Perfect 10"

    Hearst Digital Media and Harper's Bazaar developed a comprehensive, integrated, year-long program for Clairol Perfect 10 color enhancer. Custom, beauty-centric experiences on harpersbazaar.com and Facebook enabled consumers to virtually "try on" new hair color, inspired by what's on the runway. The program also featured event integration at New York Fashion Week and a makeover application tool and mobile app, embodying every aspect of a true 360 campaign.

  • Integrated Online Campaign / Beauty & Cosmetics: Martha Stewart Living Omnimedia / Pantene / I Do My Do

    I Do My Do utilized the full suite of MSLO assets to bring Pantene products to life and engage their consumers with a meaningful integration. By incorporating real brides into the campaign, "I Do My Do" personalized the integration while building awareness and purchase intent through supplied media and custom-built media. The campaign engaged consumers by providing healthy hair tips and offering customizable products that had proven success and lasting results.

  • Integrated Online Campaign / Beauty & Cosmetics: Ryan Partnership / Unilever / Dove Men+Care NCAA Tournament Campaign

    This truly integrated campaign combined print, TV, digital, mobile, PR, social and retail to create an ownable presence for Dove Men+Care during the NCAA tournament. All channels had distinct roles in driving awareness, engagement and purchase, but flawlessly worked together to surround the consumer with the message. Especially successful was the use of multiscreen engagement where TV ads drove strong engagement on both the mobile and desktop Web sites. Up to 20 percent of total engagement occurred on the Web site during some key TV air times.

  • Integrated Online Campaign / Beverage (Alcoholic): Antler Agency / Magners Irish Cider / Magners Comedy Festival 2011

    Magners Irish Cider, which supports an eponymous comedy festival in Glasgow, decided to stage one in Boston. To promote it - and its brand - the multimedia campaign had the last laugh. Fifty amateur comedians hoping to win a slot pitched themselves on Facebook, generating 75,000 visits - and 10,00 visitors to the festival site. Sixteen of the 20 shows sold out, and 2.1 million impressions were created for Magners. Dying is easy; comedy is hard. Magners just leveled the field.

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