by OMMA Magazine Writers on Aug 22, 8:06 PM
MLB.com is the premiere online destination for everything baseball, serving as a portal around live baseball, as well as the ability to alter modes between pre-game, live and post-game to help build awareness and excitement.
by OMMA Magazine Writers on Aug 22, 8:06 PM
The HBO Boxing website featured an experience that mirrored HBO Sports' broadcast style.
by OMMA Magazine Writers on Aug 22, 8:06 PM
In an effort to leverage the untapped potential of the digital reading experience, DMC asked VML to build Copia based on a simple idea: if a book is worth reading, it's worth discussing.
by OMMA Magazine Writers on Aug 22, 8:06 PM
Women with metastatic breast cancer and their caretakers are an under-served population that is often overshadowed by larger breast-cancer awareness campaigns, which typically emphasize early stage breast cancer and prevention.
by OMMA Magazine Writers on Aug 22, 8:06 PM
Every day, hundreds of thousands of moms visited the BabyCenter Community seeking a trusted place to share parenting challenges, advice and wisdom.
by OMMA Magazine Writers on Aug 22, 8:06 PM
A whimsical Web site design with a personal and community mission is at the core of the Manduka yoga mats and products. Usual products and store locations are featured - as well as a yogi on the front page showing off an impossible forearm backward bend. The copy: "Meet Simon. Gravity is a silly law. Break it." Why not? The proud eco-conscious message of Manduka's gear comes across loud and clear. Online sales doubled in the first year.
by OMMA Magazine Writers on Aug 22, 8:06 PM
Dog-food sites shouldn't exist in a vacuum. There's a growing need to interact with other pet owners. The Cesar food brand Web site intent is to blur the lines between a brand Web site and the social Web. A big feature included here is a section on therapy dogs. Cesar targets small-dog owners who are in need of a better connection. But it's not just meant for other owners: Cesar has built an area where it can listen and respond regularly to consumers.
by OMMA Magazine Writers on Aug 22, 8:06 PM
On the home page of the new Westlake Hardware Web site, you won't see a picture of a hammer, a piece of sheet rock, ceiling fan, or a remodeled kitchen. Leave that to big-box operators like Home Depot or Lowe's. At this Midwest hardware chain, people and services are more important. Hundreds of how-to videos offer small project info and experts at the ready, meeting consumer needs. And if you want a hack saw, truck spark plug, or a bird feeder, you can find that as well.
by OMMA Magazine Writers on Aug 22, 8:06 PM
Proton therapy isn't new for cancer patients - it's been around since the 1950s. But for some, its precision works better than more harmful radiation therapy. The site focuses around the search areas, as well as walking the patient through every step of the treatment process. Highly personalized patient care found at a ProCure facility comes from patient videos and other content on the site. Results have shown the conversion rate - the completions of a "Request a Consultation" form - have increased 32 percent.
by OMMA Magazine Writers on Aug 22, 8:06 PM
Nasal allergy medicines can leave you slow and sleepy. Not only that, but many smell or taste funny. Amid many medications, Omnaris is a smell-free, taste-free, alcohol-free product. With many products similar to one another, some of these differences were important to consumers. The effort pushed consumers - driving ROI - due to the product's unique compound. If consumers still aren't convinced, funny advice from the site's "Allergy Dudes" might do the trick.