Several advertising execs with hands-on experience creating and scheduling campaigns say every company in the advertising supply chain has some accountability for where their ads appear on the Google Display … Read the full story by Laurie Sullivan
"Soon you may notice a screen over sensitive photos and videos when you scroll through your feed or visit a profile," Kevin Systrom, Instagram's co-founder and CEO, notes in a … Read the full story by Gavin O'Malley
Three mobile app developers say they won't disclose certain information, including geolocation data and device identifiers, without users' consent. Read the full story by Wendy Davis
In an ironic twist for a company whose corporate motto is "do the right thing," the Association of National Advertisers issued an advisory warning members about the brand safety of … Read the full story by Joe Mandese
Facebook's announcement this week that it would officially enter the header bidding space wasn't all that surprising, given the fact that the platform has been testing the system since last … Read the full story by Tobi Elkin
Meredith has raised its full year and third-quarter 2017 earnings outlook, in light of strong digital advertising in its National and Local Media Groups, which include the company's magazine and … Read the full story by Sara Guaglione
In another bid to boost its bottom line, Twitter is pondering a premium Tweetdeck-like service for professionals willing to pay for social insights. "We're exploring several ways to make Tweetdeck … Read the full story by Gavin O'Malley
Boston-based Anagram has been acquired by programmatic ad platform Digilant. Anagram's CEO and CMO will join Digilant's executive management team. Read the full story by Philip Rosenstein
In March of this year alone, ZeroFox identified 3,618 Bitcoin scam URLs, which were shared more than 126 million times on social media. Read the full story by Erik Sass
The perpetually in-limbo Yahoo has issued a report that says that when people are happy, they tend to click on more ads. According to the as-yet-unacquired company, consumers are most … Read the full story by George Simpson
Optimail is an email marketing platform that uses AI to automatically learn how to adapt campaigns based on how and when people are most likely to respond, Zweig said. Read the full story by Ray Schultz