YouTube's latest effort to generate and share advertising revenues from more grassroots videos hinges on Madison Avenue's willingness to take a giant leap of faith.» 0 Comments
Google's wealth creation is unprecedented in the five years since it went public. Although its $150 billion market cap is nearly half what it once was, it has generated massive value for other companies. But Google is vulnerable just because it is thinly spread in a rapidly changing marketplace where rivals are eating away at the edges and fighting for turf.» 0 Comments
Fear of diminishing returns from digital distribution is fueling Hollywood studio ire with Redbox's $1 daily rental of new movie releases in what is shaping up to be a major test of new media economics.» 0 Comments
While plodding through the recessionary sludge of the past year, consumers have unwittingly crossed the digital divide, leaving many media companies scrambling to keep pace with them.» 0 Comments