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Rolls-Royce Looking For Global AOR
Brand Republic
Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge. The account covers digital work such as online films and direct marketing. It is being reviewed through AAR in a procurement-led process. RFP's were sent out last week and Partners Andrews Aldridge, which has worked with the automaker since 2008, focusing primarily on CRM, trade events and direct marketing. It fended off competition from Publicis Chemistry to retain the business in 2011.
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Kerrang! Still Digital Only; Planet Goes Analogue
The Guardian
Bauer Media has axed the Kerrang! radio station from its FM slot in the West Midlands, switching the frequency to its newly-bought rock music rival, Planet Rock. It is the first analogue platform for Planet Rock, bought by Bauer for between GBP1 million and GBP2 million from Malcolm Bluemel after a protracted sales process earlier this year. It confirms speculation that Bauer would replace Kerrang! with Planet Rock, but the magazine spin-off station will continue as a digital-only proposition, Bauer said.
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Metro, Mirror Web Traffic Up Sharply In April
Journalism.co.uk
Web traffic to the website for Metro rose by more than 25% for the second month running, according to figures released today by the Audit Bureau of Circulation. In March the site recorded a 27% increase in unique browsers, followed by a second sharp increase in April of 26% to more than 9.8 million readers. Metro announced a mobile-first strategy last November when it re-launched its website with a responsive design and 'swipeable' articles. Metro web traffic then dropped by more than 30% the following month.
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Daily Mail Digital Growth Cancels Print Decline
Press Gazette
Mail Online has reported revenue for the first half of this year (to the end of March) up 61% to GBP20 million. But despite the huge revenue growth from the world's most popular newspaper website, its contribution to the bottom line is still tiny compared to that made by its sister print titles. And the increase in digital revenue does not offset the overall declines in print revenue for the Mail titles (down 6% to GBP287 million) and Metro (down 8% to GBP40 million). Total half-year revenue was down 6% year on year to GBP406 million for the DMG Media division of Daily Mail and General Trust.
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Daily Mail Online Vilified Over Sniper Photo, ID
The Drum
The Daily Mail has faced fierce criticism from readers after publishing the photograph of a British Army sniper who killed two Taliban gunmen in Afghanistan - in a report blasting the MoD for revealing his identity. The article was published the day before a British soldier in Woolwich was brutally killed in an apparent extreme Islamist attack.
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Paywall No Impediment To Telegraph Traffic
Press Gazette
The adoption of a metered paywall by Telegraph Media Group does not appear to have had any major effect on the site's overall traffic. The paywall went live in March and ABC-audited national newspaper website figures for April have now been released. This was the first full month where the metered paywall was in operation. The new figures show overall traffic for Telegraph.co.uk up both month on month and year on year in April.
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