A major transatlantic policy split over the future of the Internet has opened, with European officials preparing new rules around so-called "net neutrality" that are likely to be strongly resisted by US Internet companies such as Google and Netflix. Advocates of net neutrality argue that operators should treat all traffic equally. But at Mobile World Congress, an industry gathering in Barcelona, EU officials indicated they are preparing regulations that will allow operators to charge sources of Internet traffic for faster access to consumers.Read the whole story...
It already looks like Google's European search antitrust case will roll on for some time yet, thanks to a host of new complainants and some pertinent criticisms of the concessions Google has put on the table, but here's another voice calling for the Commission to reject that deal.Read the whole story...
ForbesLife.com covers the world of luxury and is expected to leverage content from Forbes staff writers and more than 150 expert contributors based around the globe - including journalists who have written for The New York Times, Vogue, Esquire, The New Yorker and more. Content on the site is divided by channel topic, such as: Travel, Cars & Bikes, Style, Planes & Boats, Homes, Watches & Jewelry, Tech, Food & Drink, Arts, and Video.Read the whole story...
IPC Media will undergo a rebrand by parent company Time Inc. to become Time Inc. UK, the company has announced. According to Time Inc. chairman and CEO Joe Ripp, the move will allow the company to better leverage its global presence. IPC Media counts more than 60 brands among its portfolio, including Country Life, What's on TV and Woman.Read the whole story...
Everyone knows that BuzzFeed does lists and quizzes and videos you like to click on and share. Some people know that BuzzFeed also does reporting from far-flung places, and some delicate, thoughtful features. But not many people know that BuzzFeed also does business reporting. This is a bit of a frustration for Peter Lauria, the veteran reporter BuzzFeed brought in from Reuters to launch its business section last year. But he's plugging away at it, turning out a combination of scoops, GIFs and analysis.Read the whole story...
Are you being party to butchery if you watch an ISIS beheading video made with the very hope you will watch it and slickly composed to impart the greatest impact when you do? Is viewing these videos abetting evil? On a lesser note, are you participating in a shameful violation of privacy if you view nude photos of Jennifer Lawrence and others that were pilfered and posted by computer hackers?Read the whole story...
A profusion of similar "takes" erupts online after almost any major news event - and the driving force behind that phenomenon is the fact that readers are in control of the process now, not editors or writers. Is that good or bad? Good question.Read the whole story...
EU antitrust regulators have launched an investigation into Facebook's proposed WhatsApp acquisition, asking communication rivals whether it would monopolise the market or drive up prices. Watchdogs have sent questionnaires to EU brands and telecom providers asking them what impact the deal could have.The $19bn acquisition is Facebook's most expensive deal to date. The EU Commission's findings are scheduled to be published in early October.Read the whole story...
It's not a secret that the phrase "big data" didn't actually bring anything new. Single customer view, data mining, etc. have been around for a long time. But the ability to attain, store and use that data tends to require a customer build in-house or a very expensive, all-encompassing suite. ...More
Anyone who has ever heard me speak knows that I'm a huge fan of focusing on the objective, whether it's focusing on an email programme, a newsletter or an individual email. That's what will set you on the path to conversion. I'm going to take this one step further now and propose that for every email programme we set up, we focus on the objective of this programme and name it accordingly. ...MoreCreating Urgency In Email With Countdown Timers
Much of the recent talk about email marketing focuses on personalisation -- and for good reason. However, that's only one part of the story. Yes, emails are better if they have some degree of personalisation, but the other (and arguably more critical) element is relevance. The big problem with email is that its relevance is dictated by the point in time at which it is opened. The greater the gap between sending and opening, the less relevant the message is likely to be. ...MoreEmail Marketing Innovation: Going Beyond What We Do Now
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