It already looks like Google's European search antitrust case will roll on for some time yet, thanks to a host of new complainants and some pertinent criticisms of the concessions Google has put on the table, but here's another voice calling for the Commission to reject that deal.Read the whole story...
ForbesLife.com covers the world of luxury and is expected to leverage content from Forbes staff writers and more than 150 expert contributors based around the globe - including journalists who have written for The New York Times, Vogue, Esquire, The New Yorker and more. Content on the site is divided by channel topic, such as: Travel, Cars & Bikes, Style, Planes & Boats, Homes, Watches & Jewelry, Tech, Food & Drink, Arts, and Video.Read the whole story...
IPC Media will undergo a rebrand by parent company Time Inc. to become Time Inc. UK, the company has announced. According to Time Inc. chairman and CEO Joe Ripp, the move will allow the company to better leverage its global presence. IPC Media counts more than 60 brands among its portfolio, including Country Life, What's on TV and Woman.Read the whole story...
Everyone knows that BuzzFeed does lists and quizzes and videos you like to click on and share. Some people know that BuzzFeed also does reporting from far-flung places, and some delicate, thoughtful features. But not many people know that BuzzFeed also does business reporting. This is a bit of a frustration for Peter Lauria, the veteran reporter BuzzFeed brought in from Reuters to launch its business section last year. But he's plugging away at it, turning out a combination of scoops, GIFs and analysis.Read the whole story...
Are you being party to butchery if you watch an ISIS beheading video made with the very hope you will watch it and slickly composed to impart the greatest impact when you do? Is viewing these videos abetting evil? On a lesser note, are you participating in a shameful violation of privacy if you view nude photos of Jennifer Lawrence and others that were pilfered and posted by computer hackers?Read the whole story...
A profusion of similar "takes" erupts online after almost any major news event - and the driving force behind that phenomenon is the fact that readers are in control of the process now, not editors or writers. Is that good or bad? Good question.Read the whole story...
EU antitrust regulators have launched an investigation into Facebook's proposed WhatsApp acquisition, asking communication rivals whether it would monopolise the market or drive up prices. Watchdogs have sent questionnaires to EU brands and telecom providers asking them what impact the deal could have.The $19bn acquisition is Facebook's most expensive deal to date. The EU Commission's findings are scheduled to be published in early October.Read the whole story...
Brands today are looking to create a more relevant experience for their customers. Doing so means relying heavily on accurate data. But not all data is created equal. Over the years, I have experienced my fair share of email content with misinformation: incorrect birthdays, incorrect first name and even wildly wrong product purchases when a brand is following up with cross-sell/up-sell messages. I'm sure we have all seen this problem. But sometimes it's just so wrong that one's loyalty is called into question. ...More
This week I received an email from a company whose content I really enjoy. More than that - since I am in contact with many brands who would benefit from using this company's service, I have referred clients to them over the past year. But to my dismay (as a subscriber), I received the following email from them this week: ...MoreWhat My 15-Year-Old Webmail Account Says About Today's Email Marketers
Recently my Yahoo account turned 15. It doesn't get much use these days - aside from the occasional seed list for a client project - but it is an epic archive of my life, my career, and to an extent, the evolution of email marketing. While I'm not going to share the dishy details of my personal correspondence through the years, I can relay a few email marketing insights that became evident while I perused my old account. ...MoreMapping Content To Your Customer's Journey
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