Monday, July 21, 2014
  • Tremor Video Names Ex-Yahoo Director Hunt Head Of Programmatic, EUThe Drum

    Tremor Video has appointed Sue Hunt head of programmatic, Europe, according to The Drum.

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  • Netflix Profits Double As It Prepares European PushThe Daily Telegraph

    Netflix profits have more than doubled, putting the company in a very strong position as it seeks to conquer Europe. The streaming service announced that it has passed 50m subscribers, and in the last quarter, two in three of its new subscribers lived outside America. This will be encouraging news as its prepares to launch in Germany, France, Austria, Switzerland, Belgium and Luxembourg this September.

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  • Three Brands Were Surprise Winners At World CupThe Guardian

    It's interesting that the most talked about brands at the World Cup 2014 are not necessarily those that shelled out for a vast sponsorship package. Non-sponsors generated nearly three-quarters of all World Cup online ad share.

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  • Heath Is Dear To Canadian ConsumersThe Globe and Mail

    A new study conducted by Ipsos Reid and marketing agency TrojanOne ranked the value of Canada's sponsorship properties - in other words, the organizations, events and causes that companies pay to be associated with.

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  • Aldi Plans Huge UK ExpansionDaily Mail

    Aldi is to invest $600 million (pounds) in a major expansion drive in the UK, heaping further pressure on Tesco and the other Big Four grocers. The German-owned discount retailer says its biggest ever investment in Britain will see 60 stores open next year, along with 'major refurbishment' of existing shops and a regional distribution centre in Barnsley.

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  • Intent Media Closes $22.7 Million Financing Round Adotas

    Intent Media, the leader in intelligent advertising solutions for travel companies, today announced that it has closed a $22.7 million Series C financing round to fuel its continued growth. Intent Media launched its first products in 2010 and has seen tremendous growth in North America and Europe.

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  • Euro May Suffer If If Europe Sanctions RussiaInvesting.com

    If European nations move forward with additional sanctions on Russia, it could stall the Eurozone’s recovery. A report attributes the lack of growth to geopolitical tensions amongst other factors and according to the German industry’s Committee on Eastern European Economic Relations, the crisis could endanger 25k jobs.

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  • Children's Online Risks DiversifyingLondon School of Economics

    New research shows the risks children face are increasingly related to user generated content including what children themselves are sharing. There has been a notable broadening of online risks encountered by children in the UK, and these all concern user-generated content. Specifically, the UK’s 11-16 year olds report more race hate (23%), self-harm (17%) and pro-anorexia (14%) content.

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  • Sky News Apologizes For Unseemly ReporterThe Australian

    British broadcaster Sky News has apologized after one of its presenters searched through luggage at the crash site of downed flight MH17 live on air. In a news broadcast on Sunday, presenter Colin Brazier was shown rooting through personal belongings in an opened suitcase at the site, picking up a set of keys before saying: “We shouldn’t really be doing this.”

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  • Google To Rethink In-App PurchasesThe Drum

    Google will not label games with in-app purchases as "free" from September, following European Commission criticism. The company has agreed to devise new guidelines for app developers to ensure that any in-app purchase is accompanied by an approval prompt. The European Commission has praised Google for its promise of action while criticising Apple for offering "no concrete and immediate solutions to date" despite a promise to work on the issue.

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  • BSkyB And Fox Closed To Sky Italia And Deutschland DealThe Times

    Talks between BSkyB and 21st Century Fox that could bring Sky Deutschland and Sky Italia in to the BSkyB fold are reported by The Times to be at an advanced stage. The agreement could be ready within weeks and would return around 8 billion Euros (GBP6.3bn) to Fox at a time when the movie company is attempting to buy Time Warner -- an $80bn offer has already been turned down.

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  • Droga 5 Europe Wins Belvita Cereal BarsCampaign

    Droga5 Europe has won the pan-European advertising account for Belvita, the breakfast bar brand owned by Mondelez. The brief was won without a pitch. The incumbent was Havas. Droga5 will work across twenty-two markets in television, digital and social. The cereal bar brand launched in 2010 and has most notably sponsored Capital FM's breakfast radio shows in a campaign fronted by the slot's presenter, Lisa Snowdon.

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