Adsquare, a European mobile audience targeting company, this week announced it has added four new demand-side platform (DSP) partners, making its data available "throughout core EU markets." AdMaxim, Byyd, LiquidM and StrikeAd are the four DSPs that have integrated with adsquare. ...Read the whole story
The agency cites a slowdown in China as well as ongoing turmoil in Eastern Europe. North America ad spend will grow 3.5% in 2015, followed by 4% in 2016, with a boost from the Summer Olympics and the U.S. Presidential elections. ...Read the whole story
EU rules to implement a single market in digital media would allow anyone in the continent to buy online services from another country. Britain's creative industries are under threat from EU plans to impose a digital single market that will put an end to the way they sell films, television or music in individual European countries. Rights holders and distributors typically charge different rates and vary the timing of releases to maximise their returns. But EU plans will mean that citizens will be able to buy online services from any country.Read the whole story...
It already looks like Google's European search antitrust case will roll on for some time yet, thanks to a host of new complainants and some pertinent criticisms of the concessions Google has put on the table, but here's another voice calling for the Commission to reject that deal.Read the whole story...
ForbesLife.com covers the world of luxury and is expected to leverage content from Forbes staff writers and more than 150 expert contributors based around the globe - including journalists who have written for The New York Times, Vogue, Esquire, The New Yorker and more. Content on the site is divided by channel topic, such as: Travel, Cars & Bikes, Style, Planes & Boats, Homes, Watches & Jewelry, Tech, Food & Drink, Arts, and Video.Read the whole story...
IPC Media will undergo a rebrand by parent company Time Inc. to become Time Inc. UK, the company has announced. According to Time Inc. chairman and CEO Joe Ripp, the move will allow the company to better leverage its global presence. IPC Media counts more than 60 brands among its portfolio, including Country Life, What's on TV and Woman.Read the whole story...
Everyone knows that BuzzFeed does lists and quizzes and videos you like to click on and share. Some people know that BuzzFeed also does reporting from far-flung places, and some delicate, thoughtful features. But not many people know that BuzzFeed also does business reporting. This is a bit of a frustration for Peter Lauria, the veteran reporter BuzzFeed brought in from Reuters to launch its business section last year. But he's plugging away at it, turning out a combination of scoops, GIFs and analysis.Read the whole story...
Are you being party to butchery if you watch an ISIS beheading video made with the very hope you will watch it and slickly composed to impart the greatest impact when you do? Is viewing these videos abetting evil? On a lesser note, are you participating in a shameful violation of privacy if you view nude photos of Jennifer Lawrence and others that were pilfered and posted by computer hackers?Read the whole story...
A profusion of similar "takes" erupts online after almost any major news event - and the driving force behind that phenomenon is the fact that readers are in control of the process now, not editors or writers. Is that good or bad? Good question.Read the whole story...
EU antitrust regulators have launched an investigation into Facebook's proposed WhatsApp acquisition, asking communication rivals whether it would monopolise the market or drive up prices. Watchdogs have sent questionnaires to EU brands and telecom providers asking them what impact the deal could have.The $19bn acquisition is Facebook's most expensive deal to date. The EU Commission's findings are scheduled to be published in early October.Read the whole story...
The email marketing industry has been fascinated with the innovations happening in the inbox over the past couple years, and especially those being led by Gmail. The Promotions Tab, the unsubscribe feature, grid view, image caching, quick actions, the Inbox app and the soon-to-be-launched Google payments functionality called Pony Express are changing the way consumers engage with email. ...More
"Customer journey" is perhaps today's hottest marketing buzz phrase, but it has the potential to revolutionize your email program and deliver better results for your customer as well as your own bottom line. ...MoreThe Grass Isn't Always Greener In The Primary Tab
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