• Conde Nast, Radium One Pair Programmatic, Native AdsThe Drum

    Conde Nast has partnered with programmatic advertising firm RadiumOne to pull programmatic technology and its native advertising approach closer together. The publisher hopes the deal will provide more attractive sponsorship options by combining its audience data and programmatic targeting to deliver specific and relevant audiences for promotional content.

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  • Guardian Sets Record Traffic Milestone In MarchThe Guardian

    Monthly traffic to the Guardian has passed the 100 million mark for this first time, according to figures released today by the Audit Bureau of Circulation. TheGuardian.com received more than 102 million unique monthly visitors in March, a 12 per cent increase on February, with coverage of the disappearance of flight MH370 and the Ukraine political crisis receiving the most traffic.

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  • UK Brands Spending More This Year On MarketingdotRising

    The latest Bellwether report, a quarterly survey of 300 senior marketers from the UK's top companies found that marketers were increasingly optimistic about the prospects for their companies and industry sectors. The growing market optimism is mirrored in the swelling budgets, with 40% of those surveyed indicating that budgets were on the rise - compared to 25.8% last year.

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  • WAN-IFRA Urges Internet Law Change In TurkeyInPublishing

    Against a backdrop of local election campaigning and the blocking of websites such as Twitter and YouTube, WAN-IFRA wrote to President Gl to commend him for opposing the Twitter ban, and to denounce Prime Minister Recep Tayyip Erdogan's 20 March speech in which he vowed to "wipe out" Twitter. The micro-blogging service was officially blocked until 4 April, a move described by users as a "digital coup".

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  • Coulson Says He OK'd Cash For Palace Phone BookThe Guardian

    Andy Coulson has admitted that he "rubber-stamped" a GBP1,000 cash payment to a source described by one of his News of the World reporters as a "policeman". But Coulson told the phone-hacking trial on Tuesday that he "did not believe" his royal editor had got the book from a police officer when he was asked to approve the cash for the leak of the Palace book.

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  • Expect Facebook To Announce Mobile-Ad NetworkComputer Business Review

    Facebook is looking to launch a mobile-ad network at the F8 developer conference in San Francisco later in April. Using the network, the company will leverage its user database to marketers, which they would use to advertise their products and services on mobile apps and games.

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  • Bypassing Paywall, Slate Prefers MembershipsGigaom

    Instead of a paywall around its existing content, Slate is trying to convince its biggest fans to become members of a community - membership that will bring them additional benefits, including preferential access to writers and editors at the site. But will it be enough to move the revenue needle?

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Location Targeting Improves; Next Up, the Messaging

As the ability to more precisely track mobile shoppers in stores improves, it begs the question of what retailers will do with all that location knowledge. A recent study identifies this as a breakout year for indoor technologies in retail environments, as the last year of a three-year technology adoption cycle. ...More



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