Google is opposing a demand by European privacy regulators to broaden the "right to be forgotten" by censoring search results worldwide. "We believe that no one country should have the authority to control what content someone in a second country can access," global privacy counsel Peter Fleischer writes today on the company's blog. ...Read the whole story
The UK marketing group confirmed Wednesday that it was discussing an offer by WPP and Providence Equity Partners to acquire the firm for an estimated $550 million. ...Read the whole story
Google is refusing to bow to an order from the French privacy watchdog to delete search results worldwide when users invoke their "right to be forgotten" online, exposing itself to possible fines. The French data protection authority, the CNIL, ordered the search engine to de-list search results appearing under a person's name from all its Web sites, including Google.com, when asked. Google has complied with 41% of requests "to be forgotten" -- but only from its European sites.Read the whole story...
It already looks like Google's European search antitrust case will roll on for some time yet, thanks to a host of new complainants and some pertinent criticisms of the concessions Google has put on the table, but here's another voice calling for the Commission to reject that deal.Read the whole story...
ForbesLife.com covers the world of luxury and is expected to leverage content from Forbes staff writers and more than 150 expert contributors based around the globe - including journalists who have written for The New York Times, Vogue, Esquire, The New Yorker and more. Content on the site is divided by channel topic, such as: Travel, Cars & Bikes, Style, Planes & Boats, Homes, Watches & Jewelry, Tech, Food & Drink, Arts, and Video.Read the whole story...
IPC Media will undergo a rebrand by parent company Time Inc. to become Time Inc. UK, the company has announced. According to Time Inc. chairman and CEO Joe Ripp, the move will allow the company to better leverage its global presence. IPC Media counts more than 60 brands among its portfolio, including Country Life, What's on TV and Woman.Read the whole story...
Everyone knows that BuzzFeed does lists and quizzes and videos you like to click on and share. Some people know that BuzzFeed also does reporting from far-flung places, and some delicate, thoughtful features. But not many people know that BuzzFeed also does business reporting. This is a bit of a frustration for Peter Lauria, the veteran reporter BuzzFeed brought in from Reuters to launch its business section last year. But he's plugging away at it, turning out a combination of scoops, GIFs and analysis.Read the whole story...
Are you being party to butchery if you watch an ISIS beheading video made with the very hope you will watch it and slickly composed to impart the greatest impact when you do? Is viewing these videos abetting evil? On a lesser note, are you participating in a shameful violation of privacy if you view nude photos of Jennifer Lawrence and others that were pilfered and posted by computer hackers?Read the whole story...
A profusion of similar "takes" erupts online after almost any major news event - and the driving force behind that phenomenon is the fact that readers are in control of the process now, not editors or writers. Is that good or bad? Good question.Read the whole story...
EU antitrust regulators have launched an investigation into Facebook's proposed WhatsApp acquisition, asking communication rivals whether it would monopolise the market or drive up prices. Watchdogs have sent questionnaires to EU brands and telecom providers asking them what impact the deal could have.The $19bn acquisition is Facebook's most expensive deal to date. The EU Commission's findings are scheduled to be published in early October.Read the whole story...
Many years ago (and I mean MANY), when I started my career in email, I had a mentor whom I still respect very much. One of the most important lessons I learned from her was the 40/40/20 Rule of Email Marketing. I would walk into just about any meeting with her, and she would tell clients that 40% of their program's success was driven by delivering someone the right message; 40% was driven by getting the message to them at the right time; and 20% was determined by the creative. She would say that you could write your offer on ...More
Anyone who has ever heard me speak knows that I'm a huge fan of focusing on the objective, whether it's focusing on an email programme, a newsletter or an individual email. That's what will set you on the path to conversion. I'm going to take this one step further now and propose that for every email programme we set up, we focus on the objective of this programme and name it accordingly. ...MoreEmail Conversion Optimisation Panel
I had the pleasure of moderating the first panel at the fantastic three-day Email Insider's Summit in Portugal, joined by an expert team of email marketers as panelists. Panos Melissaropoulos of Moosend, Sana Dubarry of Epsilon and Kay Kerman, an email marketing consultant, all shared their insights on the best ways to optimise for conversions with your email marketing programmes. ...MoreLet's Put The Marketing Back Into Email Marketing
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