It already looks like Google's European search antitrust case will roll on for some time yet, thanks to a host of new complainants and some pertinent criticisms of the concessions Google has put on the table, but here's another voice calling for the Commission to reject that deal.Read the whole story...
ForbesLife.com covers the world of luxury and is expected to leverage content from Forbes staff writers and more than 150 expert contributors based around the globe - including journalists who have written for The New York Times, Vogue, Esquire, The New Yorker and more. Content on the site is divided by channel topic, such as: Travel, Cars & Bikes, Style, Planes & Boats, Homes, Watches & Jewelry, Tech, Food & Drink, Arts, and Video.Read the whole story...
IPC Media will undergo a rebrand by parent company Time Inc. to become Time Inc. UK, the company has announced. According to Time Inc. chairman and CEO Joe Ripp, the move will allow the company to better leverage its global presence. IPC Media counts more than 60 brands among its portfolio, including Country Life, What's on TV and Woman.Read the whole story...
Everyone knows that BuzzFeed does lists and quizzes and videos you like to click on and share. Some people know that BuzzFeed also does reporting from far-flung places, and some delicate, thoughtful features. But not many people know that BuzzFeed also does business reporting. This is a bit of a frustration for Peter Lauria, the veteran reporter BuzzFeed brought in from Reuters to launch its business section last year. But he's plugging away at it, turning out a combination of scoops, GIFs and analysis.Read the whole story...
Are you being party to butchery if you watch an ISIS beheading video made with the very hope you will watch it and slickly composed to impart the greatest impact when you do? Is viewing these videos abetting evil? On a lesser note, are you participating in a shameful violation of privacy if you view nude photos of Jennifer Lawrence and others that were pilfered and posted by computer hackers?Read the whole story...
A profusion of similar "takes" erupts online after almost any major news event - and the driving force behind that phenomenon is the fact that readers are in control of the process now, not editors or writers. Is that good or bad? Good question.Read the whole story...
EU antitrust regulators have launched an investigation into Facebook's proposed WhatsApp acquisition, asking communication rivals whether it would monopolise the market or drive up prices. Watchdogs have sent questionnaires to EU brands and telecom providers asking them what impact the deal could have.The $19bn acquisition is Facebook's most expensive deal to date. The EU Commission's findings are scheduled to be published in early October.Read the whole story...
A successful shopping experience isn't just one where you find exactly what you wanted. Dedicated shoppers know it's also serendipity, such as discovering a tasty gourmet ravioli on your way to pick up a 25-pack of paper towels. Sending the most relevant offers to customers is important. So is using email to introduce products to customers who might not find them any other way, or who think of your company and products only once a year at holidays. A family vacation in Greece got me thinking about email's essential role in discovery as well as sales and branding, and how ...More
What makes an email successful? Delivering the right message to the right person at the right time on the right device. As a communicator, I like to think of these attributes as context. Here are some ways to get the context right and improve your program. ...MoreLeveraging Customer Inertia
Humans are lazy by nature. I don't believe that's a surprise to many of you, but how many marketers actually use this knowledge to their advantage? Think about it. How many us know that we have multiple options for buying certain products, yet we gravitate to the brand that provides the easiest checkout, or sends us those emails that we can't resist opening? It's also very likely that brands we're loyal to are the ones we feel understand us the best and provide us with the better experience. ...MoreMake Your B2B Emails More H2H (Human to Human)
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