Thursday, July 24, 2014
  • MediaMath Opens Office In Paris

    Demand-side platform (DSP) MediaMath on Thursday announced it has opened a new office in Paris, France to support EMEA business. The news comes days after the company announced plans to shift its global headquarters to 4 World Trade Center in New York. ...Read the whole story

  • European Central Bank Hack Exposes Customer Email AddressesDW.com

    Cyber criminals have hacked into the European Central Bank's website and stolen one of the bank's online databases which includes customer email addresses and phone numbers. According to the financial institution, no sensitive financial data was compromised in the theft. Instead, the bank said the criminals focused their attack on the bank's email distribution lists. The exposure surfaced after the thieves sent an email to ECB trying to extort money in exchange for returning the stolen data back to the bank.

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  • EU Privacy Watchdogs Fire Back At GoogleReuters

    European Union watchdogs have few good words to say about the way Google handles "right to be forgotten" requests from European citizens. There are several concerns, but the one under the most scrutiny is Google's decision to only remove results from its European search engines, such as google.co.uk, and not those indexed in google.com. The company claims the "decision is restricted to localized versions of Google," per Reuters.

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  • Digital Wallets Grow in One MarketMobile Marketing Watch

    If Norm McDonald still sat at the Weekend Update desk on Saturday Night Live, he would have two observations regarding Germany to make these days. First, Germans love David Hasselhoff. And, second, they love digital wallets just as much. While mobile payments solutions continue to stutter step elsewhere in the world, another name has just been added to the list of promising young companies entering the competitive European digital wallet market.

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  • Netflix Seeks London Creative AgencyCampaign

    As it plans its expansion in to Europe, Netflix has started talking with agencies about a UK brief that has expanded to the pan-European account. Conversations with several agencies are believed to have already taken place, but the process has yet to reach the final stages. Fallon was hired in September last year but stopped working on the account six weeks ago. Netflix plans to launch in Germany, France, Austria, Switzerland, Belgium and Luxembourg in September.

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  • Dentsu Aegis Network Leader: Content Still KingSiliconRepublic

    He is one of the most powerful ad executives in the world, heading the European arm of ad agency Dentsu Aegis. Robert Horler explains how digital and big data will transform advertising and why content is king.

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  • Immigrant Creates Company To Monetize ContentForbes

    It’s not just the U.S. that benefits when immigrants with skills and ambition come into the country and start innovative, job-creating companies. Immigrants are going to other countries as well, such as Canada.

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  • AOL UK To Trade Online Inventory ProgrammaticallyMediaTel

    AOL is to place all of its reserved online inventory into its own demand side platform -- automating the entire ad trading process. "Making all of our inventory and premium formats available through our DSP is a major milestone for AOL UK and the industry as a whole," said Noel Penzer, managing director, AOL UK.

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  • Britain's Worst Drivers Shamed On Social MediaDaily Mail

    Photographs posted on social media channels are providing a catalog of parking disasters on the country’s roads, as bemused Twitter and Instagram users shame those who struggle behind the steering wheel.

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  • Britain Gives More Leeway To Online Piracy SentencingSiliconRepublic

    The UK government and creative organizations has launched Creative Contents UK which will point those engaging in online piracy to alternative legal sources. It includes a two-step policy change that will come into effect next spring, the first of which will be a nationwide awareness campaign led by the industry with some financial help from the government.

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  • More People In UK Now Consume News Online Belfast Telegraph

    More people now access their news via the Internet as by the traditional route of reading a printed newspaper, the media regulator Ofcom has confirmed.

     

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  • Social Media Crimes Account For Half Of Police Calls The Independent

    Responding to online offences such as threats on social media make up “at least half” of a calls to some front line police. Chief Constable Alex Marshall, head of the College of Policing, told the BBC: “As people have moved their shopping online and their communications online, they’ve also moved their insults, their abuse and their threats online.”

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