Thursday, September 4, 2014
  • Out There Lands Farfetch, Roberto Cavalli

    The fashion branding specialist was selected by Farfetch to guide its media strategy, which includes its first-ever advertising campaign. Meanwhile, Roberto Cavalli awarded worldwide media planning and buying responsibility to Out There. Previously, the Cavalli assignment was handled in-house. ...Read the whole story

  • Visa Taking Tokenization Service to EuropeLet's Talk Payments

    Visa Europe has announced its plan to launch a network tokenization service customized for the needs of the European market. Tokenization is one of the key technologies that drives Apple Pay. Earlier, we had reported that Apple Pay was preparing to enter the European market, with the U.K. being the first targeted nation. The tokenization service protects customer data, substituting the payment account information found on a plastic card with a series of numbers that can be used to authorize payment without exposing the actual account details. The network-level tokenization is currently part of the EMV payment specification. Apple Pay was the first mobile payment system to embrace tokenization, and has been a catalyst for the increased attention the process has been receiving in the payments field.

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  • Google To Unite Its European OperationsThe Telegraph

    Google will bring together its two European businesses into a single entity and train 1m people in digital skills, in a move that will simplify the business and help it counter criticism levelled at the search giant in recent years. The U.S. company will appoint northern and western Europe chief Matt Brittin to lead the new set-up from London.

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  • Mobile Drives Clothing Sales in EuropeMobile Commerce News

    Research firm yStats has released a new reportconcerning digital commerce in Europe. The report notes that clothing has become the most purchase physical product in many European countries, including the United Kingdom, Spain, and Italy. In some countries, clothing stands out as having the highest sales volume of any other product category and this category represents the majority of cross-border purchases being made on the Internet. The report also notes that mobile commerce has helped make this possible. Retailers have begun to focus more heavily on the mobile space, launching new strategies that are designed to engage a new generation of consumers. These consumers have become very reliant on their smartphones and tablets, using these devices for just about everything in their daily lives. Shopping from a mobile devicesis often seen as more convenient, and retailers have begun to launch services that take advantage of this convenience for the benefit of their customers. Mobile commerce is, therefore, flourishing in Europe.

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  • Publishers Urge Rejection Of Google's Antitrust OfferGigaom

    It already looks like Google's European search antitrust case will roll on for some time yet, thanks to a host of new complainants and some pertinent criticisms of the concessions Google has put on the table, but here's another voice calling for the Commission to reject that deal.

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  • To Cover The Luxury LifestyleInPublishing covers the world of luxury and is expected to leverage content from Forbes staff writers and more than 150 expert contributors based around the globe - including journalists who have written for The New York Times, Vogue, Esquire, The New Yorker and more. Content on the site is divided by channel topic, such as: Travel, Cars & Bikes, Style, Planes & Boats, Homes, Watches & Jewelry, Tech, Food & Drink, Arts, and Video.

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  • IPC Media Now To Be Known As Time Inc. UKThe Drum

    IPC Media will undergo a rebrand by parent company Time Inc. to become Time Inc. UK, the company has announced. According to Time Inc. chairman and CEO Joe Ripp, the move will allow the company to better leverage its global presence. IPC Media counts more than 60 brands among its portfolio, including Country Life, What's on TV and Woman.

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  • BuzzFeed Looking To Add Meat To Business NewsRe/code

    Everyone knows that BuzzFeed does lists and quizzes and videos you like to click on and share. Some people know that BuzzFeed also does reporting from far-flung places, and some delicate, thoughtful features. But not many people know that BuzzFeed also does business reporting. This is a bit of a frustration for Peter Lauria, the veteran reporter BuzzFeed brought in from Reuters to launch its business section last year. But he's plugging away at it, turning out a combination of scoops, GIFs and analysis.

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  • Is It Wrong To Look At Ill-gotten Videos?The Daily Beast

    Are you being party to butchery if you watch an ISIS beheading video made with the very hope you will watch it and slickly composed to impart the greatest impact when you do? Is viewing these videos abetting evil? On a lesser note, are you participating in a shameful violation of privacy if you view nude photos of Jennifer Lawrence and others that were pilfered and posted by computer hackers?

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  • Take After Take For Every Kind Of AudienceGigaom

    A profusion of similar "takes" erupts online after almost any major news event - and the driving force behind that phenomenon is the fact that readers are in control of the process now, not editors or writers. Is that good or bad? Good question.

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  • EU Commission Launches Antitrust Probe Into WhatsApp DealThe Drum

    EU antitrust regulators have launched an investigation into Facebook's proposed WhatsApp acquisition, asking communication rivals whether it would monopolise the market or drive up prices. Watchdogs have sent questionnaires to EU brands and telecom providers asking them what impact the deal could have.The $19bn acquisition is Facebook's most expensive deal to date. The EU Commission's findings are scheduled to be published in early October.

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The Great Big Data Fragmentation

It's not a secret that the phrase "big data" didn't actually bring anything new. Single customer view, data mining, etc. have been around for a long time. But the ability to attain, store and use that data tends to require a customer build in-house or a very expensive, all-encompassing suite. ...More

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