• Best Day To Engage Fans On Social Media? Sunday The Drum

    Only the automotive sector bucked the trend, getting the highest engagement on Tuesdays. Otherwise, fast moving consumer goods and telecoms, especially, were most likely to be engaged by fans on social media on Sundays. Socialbakers, which conducted the research, said brands "should consider posting their most compelling content at times of peak engagement to ensure the greatest online brand buzz". It also found that the responsiveness of brands to fan posts on Facebook is on the up, with response rates up 15.5% since October last year, when just 5% of posts elicited a response from a brand.

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  • Brit Firms Fail At Online Live Chat, Survey Finds Computer Business Review

    Chat software provider Netop has found a huge gap between public demand of live chat to solve customer service issues and its availability and that's a problem since customers prefer to engage online rather than leaving home or waiting on phone queues. Ninety-three percent of UK businesses do not use live chat as part of their customers' service experience. Fifty-four percent of consumers surveyed (of 2,000) said live chat could help with call centre issues where understanding regional or foreign accents was sometimes a problem.

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  • Blinkbox, Disney UK Deal To Challenge LoveFilm, Netflix Hollywood Reporter

    The pact will offer customers movies including DreamWorks' "War Horse", Disney's "The Muppets" and Disney Pixar's "Toy Story" and TV shows such as "Lost" and "Grey's Anatomy" from Disney's ABC Studios. Blinkbox will offer titles from Disney stables to buy or rent, with some day-and-date with their DVD rollout, to their computer, smart TVs, games consoles and tablet devices without subscription. The online operator also said" Aladdin", "Beauty and the Beast" and "Mary Poppins" would also be made available to buy.

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  • Shops, Restaurants Vie For Mobile Customers Via Wi-fi Evening Standard

    The number of public "hotspots" across Britain is soaring - up from 25,000 in 2009 to over 175,000, according to analysts at Informa - as businesses and local councils rush to offer people easy access to the internet via a wireless broadband connection, rather than mobile. Informa reckons the number of public hotspots could increase fivefold by 2015 - and there are millions more private hotspots in offices and homes. Telecom and mobile firms are competing to meet this growing demand, with new deals unveiled every day.

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  • European Commission Probes Motorola Patent Rethink Wireless

    The EU's antitrust authority is investigating Motorola Mobility's licensing of standards=essential patents. The handset, which is soon to be owned by Google, is alleged to have "abused" its strong position in some standards by withholding patents or demanding unreasonable fees to disadvantage rivals. If it is found in break of European competition law, Motorola Mobility could face fines of up to 10% of its global annual turnover.

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  • Axel Springer Buying TotalJobs For GBP110 Million PaidContent.org

    The German publisher will buy the UK's No. 2 job classifieds site as it ramps up an offensive. Springer has been buying lots of such sites, including French property ads site SeLoger for EUR633 million. Last month, it targeted "a growth offensive in the area of digital classifieds", bundling its existing portfolio of sites including StepStone in to a new joint venture, Axel Springer Digital Classifieds, with the General Atlantic Atlantic investment group. Springer holds 70% of the JV. TotalJobs audited traffic stands at a decade record of 289,072 daily average browsers.

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  • Google+ Brings First TV Spot To UK Ad Age

    Google brings its brand of tear-jerking creativity to the U.K. with "Plus Tom," the first TV spot for Google+ across the pond. Created out of Adam & Eve London and directed by Simon Ellis, it follows a similar aesthetic as stateside work for the company out of BBH New York. Benedict Cumberbatch narrates Shakespeare's The Seven Ages of Man, while the video chronicles the life of a man named Tom, from birth to meeting his own grandchildren.

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