-
Europeans Watch 28.2 Hours Of Sports Per Month
M&M Global
Turkey has the highest penetration for sports sites, with 70.7% accessing the sites, per comScore. Ireland, Spain and the UK also have high penetrations at 70%, 65.9% and 64.3%, respectively. Russia dominates in terms of total online audience with 54.6 million users going online during the month, followed by Germany with 50.9 million users. Males accounted for 58.6% of the web traffic to sports sites and females 41.3%. The average male user spent 68 minutes consuming sports content compared to 36.5 minutes for the average female.
Read the whole story... -
Ex-ITV Chair Grade: 'Monetise Digital Highways'
The Independent
Michael Grade urged broadcasters to start charging for online viewing, calling for micropayments for such TV shows as Downton Abbey. But he said viewers were now more willing to pay. "If you download an app for 99p, you don't even think about it," he said. "Take the example of missing an episode of Downton Abbey. You say to yourself, 'Here's a chance to watch it on the train for GBP1.25.' You wouldn't even think about it. Or you're sitting at home and there is nothing on TV tonight. 'I know, let's watch that episode of Spooks we missed for 25p'."
Read the whole story... -
'New Media Age,' Australia's 'Herald Sun' Erect Paywalls
The Drum
The first of Centaur's title to adopt a paywall, New Media Age will require a subscription to access most of its content. Marketing Week, Design Week and Creative Review are still open online. Down under, Rupert Murdoch's Herald Sun, Australia's biggest-selling daily newspaper, has introduced a paywall for premium content. The Melbourne-based tabloid is offering a "digital pass" that will give readers access to exclusive news, opinion and sports behind a paywall. The pass is free until June but will then cost A$2.95 (GBP1.90) per week. Other content on the paper's online site will remain free.
Read the whole story... -
Welsh Own More Media Devices Than UK Average
Wales Online
The State of the Media Democracy Survey by business advisory firm Deloitte found that the average Welsh person owned 9.9 devices capable of accessing media at the end of 2011. The UK average was 9.7 devices - up from an average of 8.7 a year earlier - suggesting that demand for technology remains strong despite the downturn. The average UK consumer now owns 20% more devices than their counterpart in France and 14% more than the typical German.
Read the whole story... -
Driving In Heels: Dangers Highlighted In UK Pinterest Contest
Ad Age
Confused.com is highlighting the dangers of driving in heels with a film showing a woman walking along a busy shopping street in towering black shoes and a short skirt, admired by men as she sashays past. But when she gets into her car to drive home, elegance turns to clumsiness as she struggles with the pedals and battles to master the vehicle, shuttering forward in stops and starts. The message, "Don't drive in high heels" flashes on-screen, along with a link for a chance to win a pair of Butterfly Twist lightweight folding flat pumps. To score the more-sensible shoes, people are asked to post a picture on a special Pinterest site of themselves wearing their most preposterous footwear. One pair of leopard-skin stilettos with a red bow is captioned "My favorite driving heels."
Read the whole story... -
Glossy Print Mags Launch Selves On YouTube
The Drum
Such Hearst titles as Cosmopolitan, Marie Claire and Harper's Bazaar are collaborating on the Hello Style channel on YouTube, beginning last weekend. YouTube is spending $100 million to help media companies launch the programmes, in the belief that the higher-quality content will bring in more advertisers. Publishers hope video and other platforms will make up for slower print advertising growth. Next up on May 1 is the Car and Driver TV channel, from Hearst's motoring magazines.
Read the whole story... -
Google's Q1 UK Revenues Pass $1 Billion Mark Again
Media Week
It is the third time quarterly revenues from Great Britain have surpassed the GBP6.27 million mark. The revenues represented 11% of all revenues in the first quarter of 2012, level with the 11% in the first quarter of 2011. The internet giant reported global revenues of $10.65bn (GBP6.67bn) in the first quarter of 2012, a 24% increase on the first three months of 2011. The average cost-per-click, including clicks related to ads served on Google sites and the sites of network members, decreased by approximately 12% from Q1 2011, and approximately 6% from the fourth quarter of 2011.
Read the whole story...
