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Brands Look To Social Media For Olympics Lift
Reuters
Big consumer brands are thinking of this year's Summer Games as a way to get people talking on Facebook, in particular, about them. Four years ago, it was very much about paid media. But now brands foresee much chatter during the two weeks. By the end of last year, some 794 million people visited Facebook each month, and each spent an average of 377 minutes - more than 6 hours - on the site, according to comScore Inc. In 2008, Facebook had just 145 million users.
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UK AG Says Online Media Cannot Police Content
The Guardian
Dominic Grieve says, instead, the suggestion that privacy injunctions routinely be served on internet companies as well as newspapers and broadcasters is "common sense." Grieve added that social networks must "act responsibly" and obey the law of the land, but said that "excessive regulation" of cyberspace could pose a threat to civil liberties online. It was his strongest intervention yet on regulation of the web.
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Fallout From Doomed How-Do, ManCon Merger Gets Bizarre
The Drum
Confidential was accused of sending out an email to its members masquerading as an apology from How-Do. The email headlined 'How-Do Apologises to The Confidentials' was sent to Manchester Confidential's database of email subscribers on Wednesday. It purported to be an apology from the publisher of How-Do over its recent coverage of Manchester Confidential's parent company, Cpub Ltd, being wound-up in the High Court. On Thursday, How-Do denied making any such apology.
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How 'Dive' Magazine Took The Plunge
Specialist Media Show
Sales at the UK's leading scuba magazine were in decline on all fronts -- subscriptions, newsstand and advertising. "With the advent of mobile & tablet devices we quickly developed a strategy for launching our own App and during that process realised we had reached a crossroads," writes Simon Simmons, operations director, who spells out the strategy behind the move from UK-centric print to an international free digital-only magazine.
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UK Ad Executives Confident; Marketing Spend Up 31%
M&M Global
During the first quarter of 2012, 22% of companies reported an upward revision to their marketing budgets with 21% reporting a reduction, finds the IPA Bellwether Report.. Although traditional media advertising budgets were cut by 2.7%, internet ad-spend increased by 7.8%. The rise in marketing budgets for Q1 of 2012 marks the third consecutive quarter that budgets have increased and has resulted in the first rise in annual spend for four years.
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Mail Online Set Up To Profit By Summer
Journalism.co.uk
Mail Online is expected to turn a profit for the first time this summer, and is predicted to bring in GBP100 million a year in revenue within five years, the site's publisher has told investors. Speaking at a Daily Mail and General Trust investor day in London yesterday, Martin Clarke said the website was "very close to breaking even" and said Mail Online no longer considered newspaper websites to be key rivals - but bigger online-only players such as AOL-Huffington Post and MSN.
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