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IAB: 1 In 5 Ad Euros Now Spent Online
Silicon Republic
Europe's online market grew 14.5% year-on-year and is now valued at EUR20.9 billion. By comparison, the overall European advertising market - excluding online - grew at just 0.8%. According to IAB Europe's annual AdEx Benchmark survey, one in five advertising euros in Europe is now spent online. Video is commanding a significant and growing share of spend with sound and measurable results. The explosion of big data is also enhancing targeted advertising capabilities and improving monetisation of publishers' inventory.
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60% Can't Engage Socially With Employers
OnRec
The poll of 1,000 workers conducted by hyphen, the recruitment process outsourcing specialists, shows that nearly two thirds (60%) of UK workers do not, or are unable to engage with their employer on social media channels, such as Facebook, Twitter and LinkedIn. A fifth (17.1%) say that their organisation does not communicate via social media channels at all. This damages the businesses' reputation as an employer of choice and their ability to attract talent.
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Consumer Complaints Over Digital Efforts Surge
The Guardian
The internet is on the brink of overtaking television as the most complained-about advertising medium in the UK, with the ad regulator recording a surge of almost 300% in the number of consumers registering concerns over digital campaigns to more than 10,000 last year. The Advertising Standards Authority - the body responsible for investigating consumer complaints into advertising content - said that overall there was a 25% year-on-year increase in the total number of complaints about all UK advertising in 2011 to a record 31,458.
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Trinity Mirror Moves To 7-Day Publishing, Boots Wallace
Media Week
The move to one editorial and commercial operation is expected to result in considerable cost-savings for the embattled business, which report double-digit falls in ad revenues over the last year. The national and regional newspaper publisher has also said early indications are that advertising revenues in May are likely to be down 10%. The changes have been instigated by Mark Hollinshead, managing director of the Trinity Mirror nationals, who has been tipped as a strong candidate as replacement for the out-going chief executive Sly Bailey.
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Lovefilm's Universal Deal Gives Members Early Access
The Telegraph
The multi-year deal will allow the Amazon-owned company to make films such as Senna and Kick-Ass exclusively available to stream during what is known as the second pay window. The second pay window means those using Lovefilm Instant, the service's streaming offering, will be able to see a film around six months after it has been released to Sky Movies (which has a lock on most pay-TV movie rights) after the cinema run has finished. The deal is a coup for Lovefilm as it goes head to head with Netflix, its U.S. rival, which launched its on-demand movie subscription service in the UK at the start of this year.
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Digital Marketing Spend Rising; 41% Plan Bigger Investment
Northwest Evening Mail
Marketing intermediary FindGood conducted a survey which canvassed the opinions of 4,300 companies that use marketing agencies, returning 333 responses. Of those, 85% believed that they would increase their overall marketing spend or keep it level over the course of the year. Digital marketing showed the most positive outlook, with 41% of respondents believing that they would invest more heavily in this area during 2012. This is the third successive quarter where marketing spends have been revised upwards.
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Smartphone Users Unaware Of Operator Blocking, Slowing
Computer Business Review
Rebtel, the largest independent voice over internet phone (VOIP) provider after Skype has released its research which shows that almost 60% of the UK's total smartphone users would switch networks if they knew that their mobile operators were blocking or slowing down Over The Top services, such as Viber and Facetime. That would account for 18 million UK subscribers. Mobile communications companies such as Vodafone are seeing traditional voice call and text message volumes fall, as OTT data services such as iMessage and Skype take over, which run through users data allowances instead -- often for free. This means that the cost of infrastructure is going up, while the telcos margins on services fall.
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