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Evening Standard Is Out With IPad App
The Drum
The London Evening Standard has launched a new iPad app, creating a replica version on the print newspaper, with the aim of broadening the readership in time for the influx of visitors for the Olympics. The app version of the newspaper will be available from about 3.30 pm every day, and aims to draw on the want for a newspaper-led experience as opposed to a web-based app.
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1 In 5 UK Adults Will Watch Olympics Online
Advanced Television
Interxion has released the findings of a survey of over 2,000 UK citizens aged 18 and over, conducted by YouGov, looking at how consumers intend to use technology to keep up to date with sport and their preferences towards media consumption. Consumers will have more choice than ever before in how they follow sporting action this summer and updates over the coming months. While traditional TV at home (65%) and public screens (10%) are the most popular medium for watching or listening to sport , 9% will be following the action on personal devices such as a home PC, 7% will be watching on a laptop, and 3% on a tablet.
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Police Probe Potentially Racists Tweets
The Guardian
Police are investigating allegedly racist comments made against footballer Ashley Cole on Twitter, just days after his team-mate John Terry was cleared of racism. A user, believed to be a man from Derbyshire, referred to the Chelsea star as a "choc ice" on the site. Manchester United defender Rio Ferdinand then replied: "I hear you fella! Choc ice is classic hahahahahaha!!". Derbyshire police said it was investigating the original tweet after receiving complaints from members of the public. The incident comes after the Chelsea captain, John Terry, was cleared of a racially aggravated public order offence at Westminster magistrates court last week.
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Brands Ignore Complaints Made On Social Media
The Telegraph
More than 2,000 British consumers were questioned by YouGov, on behalf of a social media monitoring site Brandwatch, and more than 50 per cent said they bother to complain on Twitter because they want companies to learn from their mistakes. The study discovered that the majority of brands do not take on board social media feedback and improve customer satisfaction. Instead, brands 'firefight' negative comments on Twitter and do not actually take on people's comments.
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Skype Working To Prevent 3rd-Party Messaging
BBC
In the Skype support forums, "shocked" users had said private instant messages had been re-sent to other contacts. Skype then admitted messages sent between two users were being copied to a third party, in "rare circumstances". The net-calling firm said it was working on a fix for the bug, which appears to have been introduced in an update to Skype applied in June. Some users said they would stop using the service because of the glitch. It hoped to put out a software update in the "next few days" to fix the problem.
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France's Lescure Of Two Minds On Illegal Filesharing
GigaOm
Speaking at an event in south-east France, Pierre Lescure, former head of Canal+ and tasked with examining the legislation, revealed some of his opinions on the subject, suggesting he was "opposed to cutting internet access" - the sanction that is ultimately meant to be the culmination of Hadopi's three-strike policy. At the same time as criticizing the law, Lescure also suggested that taking sanctions against users accused of illegal filesharing was a crucial part of the process: "Punishment is necessary, but it is not sufficient," he said. "We must maximize the legal provisions.
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UK Advertisers Shifting More Spend To Tablets
M&M Global
In the UK, tablets took an 8% share of search spend by device in June 2012, with smartphones taking 5% and computers 87%. In the US, 7% of search budget went on tablets, 7% on smartphones and 86% on computers. The findings, Marin Software's Online Advertising -- Q2 2012 Report, come as mobile is seeing a 50% higher click-through-rate than desktop searches. Mobile devices accounted for a 20% share of clicks against a 13% share of spend in June 2012 in the UK.
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