• Guardian: Digital 'Largely Offset' Print Revenue Decline Marketing Week

    In a briefing with staff, Alan Rusbridger, editor in chief of the Guardian and Observer, said digital revenue rose 16.3% to GBP45.7 million in the financial year to 1 April. The Guardian grew its online audience 38% to 67.8 million unique browsers year on year and drove an 80% increase in its digital only US operation. In a briefing with staff, Alan Rusbridger, editor in chief of the Guardian and Observer, said digital revenue rose 16.3% to GBP45.7 million in the financial year to 1 April. The Guardian grew its online audience 38% to 67.8 million unique browsers year on year and drove an 80% increase in its digital-only US operation.

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  • Telegraph To Promo Olympics Coverage On Tube Marketing Week

    The newspaper is working with CBS Outdoor to update the digital display ads in stations twice a day with the latest news and opinion from the Games as it looks to encourage commuters to access the Telegraph's content via their smartphones, tablets and Kindles. It hopes to target people that would not usually read the Telegraph's content by giving them a direct call to action to sample its journalism at a time when they may be waiting longer on the platform than usual.

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  • Polish Media Companies Join On Paywall Mercury News

    The Associated Press reports that several major Polish media companies are joining forces to put some of their best online content behind a combined paywall-an attempt to maintain revenue as print readership declines. The initiative, known as Piano, has already been implemented with success in Slovakia and Slovenia, where people pay a small one-time fee for unlimited access to a range of websites. Poland, with 19.5 million Internet users in a nation of 38 million, represents the first large market to try this pay model, and how it fares could determine whether it takes hold in other countries.

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  • Nike To 'Rise Above' Olympics On Twitter M&M Global

    Nike is planning to launch a series of real-time promoted tweets during the Olympics through its Jordan brand as part of its 'Rise Above' campaign. The promoted tweets will be updated as events unfold during the Games with messages that Nike first posts to its followers. Using the #riseabove hashtag, it intends to reach a broader audience of sports fanatics beyond Nike's pool of Twitter followers.

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  • Digital Pushes BBC Worldwide Profits Up 8% MediaTel

    BBC Worldwide announced profits of 8% amid the news that downloads of its global BBC iPlayer app have hit one million since its trial launch a year ago. Headline profit grew to GBP155 million with a 5% rise in headline sales to GBP1.085 billion in the 12 months to 31 March this year. Digital businesses reached 12.8% thanks to a 58% increase on the previous year's 8.1% figure, brought about by the million downloads of iPlayer globally.

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  • More People Text Than Talk, Ofcom Finds BBC

    While 58% of people communicated via texts on a daily basis in 2011, only 47% made a daily mobile call, said the country's communications industry regulator. It said the shift away from traditional ways of keeping in touch was being led by young people aged 16-24. The new trends were revealed in its annual communications market report. The average UK consumer now sends 50 texts per week while fewer calls are being made on both fixed and mobile phones.

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  • EU to Universal Music: Sell Assets To Buy EMI The Guardian

    Universal Music - home to Rihanna and U2 - has been told by theEuropean Commission to offer additional concessions if the world's largest music company is to have a chance of winning regulatory approval for its GBP1.2 billion ($1.9 billion) purchase of EMI. The failure to win over Brussels quickly takes Universal, owned by French company Vivendi and run by Briton Lucian Grainge, closer to the point where it will be forced to hand over GBP1.2 billion to EMI's owner Citigroup - without necessarily having won the regulatory approval it needs to complete the transaction.

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