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IAB UK Debuts New Online Behavioural Ad Guide
Daily Deal Media
The plan is to inform consumers about ads displayed on websites based on their previous web browsing behavior - known as 'behavioural' or 'interest based advertising'. The move marks the re-launch of the UK version of the consumer website - Your Online Choices - following the roll-out of the website to 28 European countries and 22 different European languages. The re-launch of the website is a prelude to a cross-industry pan-European consumer advertising campaign later this year to help people understand online advertising.
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World Media Hail Opening Ceremonies
Daily Mail
The world's media hailed a spectacular Opening Ceremony to the London Olympics after Friday night's jaw-dropping show. Italy's Gazzetta dello Sport website said it was 'a lavish and spectacular opening ceremony which matched and maybe bettered expectations'. Some pundits in and outside the United Kingdom had feared the showcase would be viewed as too British but France's L'Equipe website revelled in that very fact. 'With a show that mixed humour and the grandiose, Danny Boyle modernised the traditional athletes' parade on Friday. An opening ceremony so British!'
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Weather, Olympics, Football Boost UK Web Sales
Internet Retailer
British shoppers spent 34.9 billion pounds ($54.2 billion) in the first half of the year, up 12.58% from 31 billion pounds ($48.1 billion) in the first six months of 2011, The IMRG Capgemini e-Retail Sales Index finds. In June, online shoppers spent an estimated 6 billion pounds ($9.3 billion)-an average of 117 pounds ($181) per person-up 13% from June 2011.
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UK Agrees To New Email, Social Media Standards
The Guardian
Although the Home Office is at pains to stress that the draft communications and data bill, which is going through parliament, will not involve checking the content of emails and social media, experts say British officials have been simultaneously involved in international moves that could allow increased interception of online data - moves that will not be subject to the scrutiny of MPs.
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Olympics Prevent Radio 4 News Stream
The Guardian
The International Olympic Committee is being blamed for preventing Radio 4 and Radio 5 Live fans on holiday abroad from listening online to BBC shows, including Today and PM, for the duration of the London 2012 Games. None of Radio 4's news programmes will be available to listen to internationally, apart from some non-Games related elements of Today, because the corporation's media rights agreement with the IOC bars it from broadcasting anything online outside the UK from the Olympic Park or other Olympic venues.
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Cisco, RSC Bring Shakespeare To Digital Age
Evening Standard
As part of the World Shakespeare Festival which this year forms part of the 2012 Cultural 0lympiad, Cisco has teamed up with the Royal Shakespeare Company to bring a specially commissioned production to up to 8000 students up and down the country, with the support of Ravensbourne and Janet (one of the world's leading research and education networks). The project forms part of Cisco's ongoing commitment to Science, Technology, Engineering and Mathematics (STEM) education in the UK and highlights how digital and social media can make the arts more far-reaching and engaging to a younger audience.
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