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Marie Claire October Issue To Carry Video Ad
Media Week
Marie Claire, the monthly women's magazine owned by IPC, is carrying a video ad for a Dolce and Gabbana fragrance in the pages of some copies of its October edition. The ad has been inserted in a few thousand copies of the 396-page issue, on pages 34 and 35. It features a 45-second video ad including sound, which plays when the reader opens the page. Procter & Gamble, the company licensed to produce the fragrance, placed the ad through media agency MediaCom.
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With 4G, Everywhere Everywhere Becomes Just EE
Computer Business Review
Everything Everywhere has finally announced details of its UK 4G rollout, revealing that superfast mobile internet access should be live in the UK before the end of the year. Speaking at an event in London Tuesday morning, Everything Everywhere CEO Olaf Swantee said 4G-enabled devices will be launching in the UK "soon," although no specific date has been revealed yet. The company said it hopes to bring 4G to 16 cities and one-third of the UK population by the end of 2012.
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HootSuite Buys Former Rival Seesmic
Red Rocket Media
The social media management system acquired its former rival in what is described as 'a logical step in the lifecycle of both companies', wired.com reports. HootSuite CEO Ryan Holmes said he 'has a lot of respect' for Seesmic, which carries out such functions as video-commenting on Twitter and customer relationship management. CEO Loic Le Meur commented on the move, saying: "We are thrilled to welcome Seesmic's users into the HootSuite family."
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Publishers Struggle To Match Readership Growth With Revenue
Press Gazette
More people read newspapers worldwide than ever before thanks to online - but publishers have yet to find ways to match readership growth with revenue. This was the key finding of the World Association of Newspapers World Press Trends report issued this week. More than half the world's adult population read a newspaper: more than 2.5 billion in print and more than 600 million in digital form. That represents more readers and users than total global users of the internet, WAN said.
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Canada Telecom To Go Up Against Netflix
M&M Global
Canadian telecommunications company BCE has revealed plans to launch its own online movie service to rival with the likes of Netflix. The move means that the Canadian home-grown service will compete with the California-based Netflix, a relative newcomer in Canada. BCE's CEO George Cope has reportedly expressed an interest to use the company's planned $3.38 billion acquisition of Astral Media, which provides English and French language pay television services, to roll out the new service.
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Ivi.ru Is Hollywood's Route To Russian VOD
PaidContent.org
Russian video aggregator ivi.ru is raising $40 million more. The money will be used to license TV and movie content, as investors hope decreasing piracy and willingness to pay for content can make for success. The investment advisory shop GP Bullhound's recent 2012 Russia market report said ivi.ru was raising $30 million from Tiger Global and ru-net, in February. That this round has become larger, and joined by Baring Vostok in the lead, suggests investor confidence in ivi.ru's prospects.
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Aardman Kids Flicks Coming To LoveFilm
Digital Spy
The subscription streaming service owned by Amazon, has agreed a deal with Bristol-based animation house Aardman that will give its members instant access to a range of content, including Wallace & Gromit. The agreement will bring UK LoveFilm subscribers a range of children's animations and short films from Aardman, featuring characters such as Wallace & Gromit, Morph, Shaun the Sheep, Timmy Time and Rex the Runt.
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