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Guardian's Model 'Fundamentally Changed' By Mobile
The Drum
Nearly half (44%) of all traffic coming via tablet and smartphones in April, according to the Guardian's revenue director Tim Gentry. Speaking at the Internet Advertising Bureau's (IAB) Mobile Engage event Thursday morning, Gentry said mobile is a core part of the newspaper's strategy and vital to the future of journalism.
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Court To Google: No Auto-complete Entries
Computer Business Review
A German federal court has ordered Google to remove auto-complete entries from the search engine after receiving complaints. The case centred on a complaint filed by an unnamed food supplements firm and its CEO identified only as R.S. The person found that when they typed their name into the search box of the site www.google.de, the auto-complete function suggested results with the added words 'Scientology' and 'fraud'.
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The Conversation Is Launched In The UK
Press Gazette
A news website has launched which has eight editors - but hopes to draw on the expertise of 10,000 specialist contributors. The Conversation is the brainchild of former Observer and Sunday Herald editor Andrew Jaspan and first launched in Australia two years ago. The site has journalists as editors but draws on the expertise of academics and researchers to write its specialist content.
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Burcher To Head MediaCom's Social Media
The Drum
Nick Burcher has joined MediaCom from ZenithOptimedia Worldwide, where he was head of social media and digital innovation. He has been tasked with driving social thought leadership, innovation and technology development to ensure that the agency has the most compelling and competitive capabilities in EMEA.
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Google Under Gun On UK Taxes Again
Computer Business Review
The UK Public Accounts Committee (PAC) is set to question Google on its tax affairs in the country for the second time. Between 2006 and 2011, Google reportedly generated more than $18 billion in revenue from the UK sales, but paid just $16 million in taxes. In November last year, the PAC questioned Google UK chief executive Matt Brittin about the company's tax affairs.
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Tesco Best At Social Media Customer Service
Red Rocket Media
A new survey has revealed that supermarket giant Tesco was the best performing brand in Q1 2013 when it comes to customer care via social media. Research from Socialbakers, reported by thedrum.com, discovered Tesco representatives answered 65% of user questions in an average of 81 minutes.
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The AppNexus Summit, Europe is rapidly approaching. The event will be held on Thursday, June 6 from 8:00am-2:00pm GMT at Kings Place in London. ...More
