Friday, July 28, 2000
  • Location-sensitive Ads in Development

    Mobile Internet software provider, has announced plans to include location-based information to future wireless users, with DoubleClick,, In-Fusio, and Go2Systems as partners. By tailoring advertising to a wireless user's location, marketers hope to capitalize on consumer proximity. Taking into considerations the concern’s of consumer privacy, has already installed several safeguards. requires companies to request a consumer's permission before his or her location may be used. By giving consumers control of the usage of their data, the Mobile Location Server protects user privacy while providing carriers, wireless publishers and companies like DoubleClick with the tools to deliver ... ...Read the whole story

  • 75% of Cable's Primatime Schedule is Original

    The vast majority of ad-supported cable networks’ primetime programming this year is original content, according to a new survey conducted by the Cabletelevision Advertising Bureau. Shows produced by the ad-supported cable networks accounted for approximately 75% of all of their primetime programming hours, CAB reports. The CAB survey asked its member cable networks to list the average weekly percentage of live, non-live and repeat original cable programming in primetime, as well as the percentage of third party-produced repeats and here are the numbers: WEEKLY PERCENTAGE OF ORIGINAL VS. NON-ORIGINAL PRIMETIME AD-SUPPORTED CABLE PROGRAMMING (Monday-Sunday, 8pm-11pm) Non-Live Original Programs 30.8% Live ... ...Read the whole story

  • Carus Publishing Buys Bug Mags

    Carus Publishing Company announced today that it has acquired, substantially, all the assets of the Cobblestone Publishing Division of Pearson Education. Carus is one of the leading independent publishers of high quality children's literary magazines in North America. Carus' Cricket Magazine Group publishes the award-winning Babybug, Ladybug, Spider, Cricket, and Cicada magazines and a science and discovery line which includes Muse and Click. ...Read the whole story

  • All the News All the Time On the Web

    One of the most recognizable slogans in the news business - "All the News All the Time" - may soon show up on the World Wide Web as the home site of a major news organization. Internet rights to the slogan were acquired this summer by media consultant and former CBS Radio executive Stanford M. Horn, who plans to market it to news media. "This slogan is perhaps the most heavily promoted one in the news business," said Horn. "Whichever organization takes if for Web use will receive the benefit of millions of dollars worth of promotion and name recognition ... ...Read the whole story

  • Introducing Update Banner Ads

    Online auctioneer eBay has announced a five-year agreement with Mediaplex, an online advertising technology firm, which will give eBay access to Mediaplex's banner technology, capable of updating consumers of up-to-the-minute changes in eBay auctions. With that information, eBay will be able to tailor messages for an adjusted price, product or any other variable that suits the needs of advertisers or consumers. Brian Powley, EVP of sales and marketing at Mediaplex, says this will enable eBay to attract new customers by "actually staging a real-time auction experience within its advertising." ...Read the whole story

  • Ad-Venture Adds 300 New Sites

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