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PTC: ConAgra Pulls Ad Dollars From WWF Smackdown!, Bozell Defends
The battle for responsible advertising is heating up. The Parents Television Council yesterday claimed yet another triumph for families and children against WWF Smackdown! ...Read the whole story
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For E-Commerce Firms, Cutting Offline Ad Spending May Be Mistake
Many e-commerce companies are cutting back their offline advertising expenditures, citing the higher efficiency of online ads. But they may be wrong to assume click-through and ensuing sales are a measure of their online ads' effectiveness. ...Read the whole story
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NBC's Olympics Ratings Hit New Low
NBC's Olympics ratings tumbled to a new low. The network's 12th night of coverage from Sydney had the worst rating for Summer Games competition in at least 16 years. ...Read the whole story
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