Wednesday, October 18, 2000
  • Spedia and About Create New Ad Vehicle

    Spedia.com, Inc., a leading provider of permission-based online marketing solutions, yesterday announced that it has entered into a strategic marketing partnership with About, Inc. For more than a year, major advertisers and networks have used Spedia's own advertising delivery vehicle, the SpediaBar, to reach users. In turn, Spedia rewards its members for running the SpediaBar on their screens as they browse the Internet. About has now partnered with Spedia to create a private label ad delivery vehicle. The resulting About Bar and About Get Paid To Use The Net site, will be part of the About.com network, but will be ... ...Read the whole story

  • Major Agency Picks Solbright for Campaign Management

    Solbright, Inc, a leading provider of ASP solutions that automate interactive advertising workflows, today announced that M. Gould & Co, a full-service advertising agency specializing in strategic relationship marketing, has selected Solbright as a partner in managing and automating its media planning, media buying, and campaign management. M. Gould & Co is working with Solbright to enhance its online media planning, media buying, and campaign management by utilizing Solbright's Dispatch(tm) system. The Dispatch system streamlines campaign management workflow and simplifies the planning, buying, and reporting processes for online media. The Dispatch system includes management of media buys and traffic instructions, ... ...Read the whole story

  • Customer Loyalty Metric to be Linked To Web Audience Measurement Data

    Internet consulting firm Digital Idea has formed a strategic alliance with NetRatings to enable Digital Idea to link its Dialscore customer loyalty metric with Nielsen//NetRatings Web audience measurement information. The result will be an enhanced analytical service for marketers that combines attitudinal drivers of online customer loyalty with behavioral data on Internet audience size, shape and visitation patterns, giving Dialscore customers a true ROI perspective on the value of loyalty. ...Read the whole story