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Do Agencies Need the Web?
Yes they do. The Internet and interactive activity will continue to play a big role in transforming ad agencies into multi-disciplinary communications consultants in 2001. Here’s what ICOM had to say on the subject. ...Read the whole story
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Who's Buying Online?
Scarborough Research finds that almost half of Internet users are buying products or services online. Who are they and where do they live? ...Read the whole story
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Retailer Beams Gift Ideas Via Interactive Ads On Phone Kiosks
Who said convergence was a pipedream? How about beaming everything from store location information to holiday gift ideas from outdoor phone kiosks to consumers' hand held Palm-based PDAs. All via the Internet. ...Read the whole story
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