Real-time coverage of U.S. presidential dispute drives growth in November. Read the whole story
An industry first, Simmons Market Research Bureau has created a common language between media and marketing research by integrating Nielsen's television currency with Simmons' … Read the whole story
Majority of top gainers between 1999 and 2000 holiday seasons are traditional offline brands, with Walmart.com leading with a 640% increase. Read the whole story
Advertising.com, Inc. yesterday announced that it will reduce its workforce from 287 to 215 employees. Read the whole story
CMR estimates a 14.5% increase in total U.S. ad spending for 2000 - from $89.7 billion in 1999 to a projected $102.7 billion in … Read the whole story