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Despite Hype, Post-PC Platforms Offer Limited Ad Opps
Jupiter says ad revenues from post-PC platforms will only reach $5 billion by 2005, compared to the $16 billion projected for PC-based online advertising. ...Read the whole story
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AirTran Brands in Yellow Pages
For the first time in its history, BellSouth Advertising and Publishing Corporation is selling the remnant space in its Yellow Pages. ...Read the whole story
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Photo-Based Marketing - A New Way To Promote Events?
The newest way to bring fans closer to a sport is to take their picture at a live event and put it up on the Web. ...Read the whole story
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