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What Went Wrong in Brazil?
Less than a year after setting up in Brazil, Internet advertising company DoubleClick Inc. said it was closing its media sales operations there because of disappointing growth in online advertising. ...Read the whole story
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Reaction to New IAB Ad Formats Mixed
Some believe the new formats will provide exciting beyond the banner opportunities. But others think the IAB should have introduced the new formats long ago and that they are no longer the innovations the industry needs. ...Read the whole story
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