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Test Newspaper Buys Nationally?
Testing national and regional newspaper ad campaigns at discount rates -- for clients who haven't been using newspaper ads in their media buys -- is now possible. ...Read the whole story
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IAB and AAAA Agree on Terms, Conditions
The AAAA and the IAB today issued proposed contract terms and conditions for agencies and online media companies in connection with the ordering and placement of advertising on the Web. ...Read the whole story
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DoubleClick Expanding Reach
With the ad market slumping the way it has been in recent months, digital marketing solutions companies, such as DoubleClick, are trying to focus on finding more outlets for advertising. ...Read the whole story
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World Championship Wrestling Down for the Count?
World Championship Wrestling's (WCW) Nitro and Thunder programs have been given at least a temporary three count by new chairman and CEO of Turner Broadcasting Jamie Kellner. ...Read the whole story
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