Testing national and regional newspaper ad campaigns at discount rates -- for clients who haven't been using newspaper ads in their media buys -- … Read the whole story

The AAAA and the IAB today issued proposed contract terms and conditions for agencies and online media companies in connection with the ordering and … Read the whole story

With the ad market slumping the way it has been in recent months, digital marketing solutions companies, such as DoubleClick, are trying to focus … Read the whole story

World Championship Wrestling's (WCW) Nitro and Thunder programs have been given at least a temporary three count by new chairman and CEO of Turner … Read the whole story