Wednesday, March 28, 2001
  • Disney to Pinkslip 4,000

    The Walt Disney Co., in a letter to its employees on Tuesday, said it will trim 4,000 jobs, or about 3 percent of its 120,000-strong global work force, in the face of a weakening economy. Burbank, Calif.-based Disney, owner of the Disney movie studio, ABC and ESPN television networks and theme parks around the world, expects to take one-time charges totaling less than $250 million spread across its fiscal third and fourth quarters to account for the job cuts, a spokesman said. He said Disney expects to save $350 million to $400 million annually from the job cuts. Disney hopes ... ...Read the whole story

  • NBC Revises Movie Night

    NBC has shown movies on Sunday nights for 20 years, but come this fall, that will change, as less than a week after “The Lost Empire” recorded one of the lowest ratings ever for a miniseries, NBC announced it will cut its weekly movie showings from two to one, leaving Saturday its only movie night. CBS is also looking for answers, with ratings for its Wednesday night movie down 22% and Sunday night movie off 11% this year. Once a mainstay in prime-time, movies and miniseries are fading away at broadcast networks, victims of time-starved TV viewers and a glut ... ...Read the whole story

  • B2BWorks Signs GE Services Network

    In a move to bring new, premium online marketing opportunities to the B2B marketplace, B2BWorks, the online marketing and media services company, has formed an advertising alliance with GE Services Network, an operating unit of industrial giant General Electric Company. The agreement brings the first of the GE websites, GE Polymerland, GE Silicones and GE Plastics into B2BWorks' Network, thereby enabling B2BWorks to offer premium advertising inventory on these sites. As part of the deal, B2BWorks has granted equity to GE Services Network. ...Read the whole story

  • TNT To Target Drama Lovers

    Turner Network Television (TNT) has announced plans to roll out an extensive branding initiative targeting Drama Lovers. TNT's programming slate will support the branding proposition of 100% dramatic entertainment, with upcoming fare including top TNT original movies; the new original series Witchblade; the sports properties Wimbledon, NASCAR, the NBA playoffs and the PGA Championship; theatrical products such as You've Got Mail, Wag the Dog and L.A. Confidential; and top first-run off-network series including Law & Order. The TNT branding initiative targets a core audience where TNT has displayed strength in recent years. TNT is up 30% in adults 18-49 and ... ...Read the whole story

  • The Sporting News Joins WindWire’s Network

    WindWire, a provider of wireless advertising and marketing solutions, has announced that The Sporting News is the latest wireless content provider to join WindWire's wireless ad network. WindWire's Media Sales will sell wireless advertising and sponsorships on behalf of The Sporting News and then serve these advertisements, using WindWire's WindCaster wireless ad serving technology to mobile consumers. “The WindWire wireless ad network will help build our brand, keep our content free and generate revenue from the wireless content,” said Jason Stone, Director of Marketing for The Sporting News. David Wilson, executive VP of WindWire, commented, “Affinity wireless internet sites such ... ...Read the whole story

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