Online Media Daily Issues for April 2001
Online Media Daily - Monday, April 30, 2001
CBS Gets 'Shafted'
JAG, Dharma Face Renewal Hurdles
E-books as Marketing Tools
NBC, CBS Enjoy Strong Starts To May Sweeps
ET and Teen Pick Sexy Movies, Stars
Bikes and Office Supplies In Marketing Hall of Fame
Surfernetwork Stations To Use MeasureCast Audience Measurement Data
TV Strike May Bolster 'Reality' TV
A Bay Area Bond
A Wireless Relationship
DoubleClick Gets Radical
Avenue A Gets High Praise
Knight Ridder to Axe Staff
Online Media Daily - Friday, April 27, 2001
neoBrands Awarded Citation of Excellence by AAF
Nielsen Cable Ratings
NY Times Reports Increased March Traffic
IBM Hooligans
Disney Wins Big
"Roses" Will Not Bloom in Fall for CBS
A Win, a Loss, a Birthday
It's Not Just Advertising, it's Content Integration.
"Seinfeld" Reruns Hit Record Low
Out To Launch
Online Media Daily - Thursday, April 26, 2001
Magazine Ads Work
As May Sweeps Near, Networks in Closest Race Ever
PAX TV To Air Weakest Link
A New Streaming Ad Format
Justices Consider Speech Regulation
Yet Another Reality Series
Prime-Time Nielsen Ratings
Juan Valdez Ads Get Cut
AT&T Wants Numbers From Boston
Shrek Encourages Kids To Read
15 Minutes of Fame
SCI FI Adds More Original Programming
Downey Jr. Kicked Off 'Ally McBeal'
Online Media Daily - Wednesday, April 25, 2001
New Way Target Streamers
A New "Survivor"
LA Goes Country
Weakest Link Saves NBC
AdCouncil's New PSAs
L90 Does Hollywood
Turner Inks Dreamworks
Consumers Spent $3.5 Billion Online In March
DDB'S "Whassup?" Campaign Wins the GRANDY
Another Spot TV Avails Site Launched
eMarketer's Take on Online Ads
Online Media Daily - Tuesday, April 24, 2001
Gems Get Measured
Olympics Coverage Dilemma
Disney Tops With Kids and Families
Primedia Sales Increase
56% of Traffic to U.S. Sites Comes From International Visitors
Internet Radio Audiences Continue Growth Despite Roadblocks
Avenue A's New Operating Unit
Nearly Half Of All Americans Buy Online
And the Headliner Awards Go To...
Fraud Protection for Online Coupons
Online Media Daily - Monday, April 23, 2001
IAB Reports Fourth Quarter Totals
Smokey Gets A Makeover
Easter Traffic Soars
New Name for Ad Tracking Firm
C-Networks Doesn't Live Up to Promises
FOX News on the Radio
Ads on Trucks
Hiwire Finds its MATCH
VH1 Plans Original Programming
17 Ways To Reach Investor Audience
A Slowdown in Streaming
More Consumers Use the Web to Buy Travel
Marketing Music to Kids Criticized
Online Media Daily - Friday, April 20, 2001
Real Media Partners on Interactive TV
Swivel Media Partners with Clear Ink
Surpise! XFL Won't Last
Different Worlds - Different Hosts
New Software App Targets TV Ads To PVR Users
17 Ways To Reach Investor Audience
Out To Launch
Journal Register Reports Ad Revenues
Tony Randall Raps!
Online Media Daily - Thursday, April 19, 2001
AdPads `Marketing System' Expands
Yellow Page Ads Online
AFTRA Contract Drives Stations OffLine
ABC.com Traffic Sets Record
Argentine Cable Advertising Increases
Looking over Television City
TNN Gets MAD
Total Television Upfront Ad Spending Likely to Decline
Big Three Form Electronic Media Exchange
Surfers Hooked On Dial-Up
Online Media Daily - Wednesday, April 18, 2001
Anne Robinson is NBC's Strongest Link
Yahoo Donates Ads Space to Fight Racism
The Evolution of Ads on Games
CBS Flies High With "CSI," "Survivor"
Help for Small Ad Budgets
Maximizing Ad Revenue on AskJeeves
Top 10 U.S. Metros Represent 22% of Nation's Income
Gannett Blames Ad Slowdown for Revenue Decline
Zuckerman Willing to Bid for the Post
Online Media Daily - Tuesday, April 17, 2001
Remote Control the Web
Study Says Trade Ads Do Work
NYTimes Revenues Down Again
Yahoo Cleans House
CMR Tracks Commercials Faster
Circ's Up for FT
CNN Delays Broadcast for Safety
Last Walker Episode Set for May 12
Market Researchers Merge
Backfield in the Booth
Sports Site Names New Rep
eMadison Scaling Back
Tiger Ratings Soar
Satisfying Privacy Advocates
Setting Wireless Ad Standards
« Previous Entries