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    According to an independent study conducted by Fairfield Research, Inc., 18.0 million workers regularly made corporate purchases based on seeing an ad run in a trade publication. ...Read the whole story

  • eMadison Scaling Back

    "The game will be over in the next six or eight months and the industry will decide on one, two or maybe three players," eMadison's vice chairman Don Robison was reported to have said in January. Now it looks like eMadison didn't make the cut. ...Read the whole story

  • Satisfying Privacy Advocates

    Ad serving companies and privacy advocates can't seem to agree on just how much consumer information should be collected and used in the quest for better targeting of ads. A possible solution... ...Read the whole story

  • Setting Wireless Ad Standards

    More than 100 companies from 15 countries recently met in Barcelona to discuss advertising standards, metrics and privacy issues for wireless advertising recently. ...Read the whole story

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