Tuesday, April 17, 2001
  • Study Says Trade Ads Do Work

    According to an independent study conducted by Fairfield Research, Inc., 18.0 million workers regularly made corporate purchases based on seeing an ad run in a trade publication. ...Read the whole story

  • eMadison Scaling Back

    "The game will be over in the next six or eight months and the industry will decide on one, two or maybe three players," eMadison's vice chairman Don Robison was reported to have said in January. Now it looks like eMadison didn't make the cut. ...Read the whole story

  • Satisfying Privacy Advocates

    Ad serving companies and privacy advocates can't seem to agree on just how much consumer information should be collected and used in the quest for better targeting of ads. A possible solution... ...Read the whole story

  • Setting Wireless Ad Standards

    More than 100 companies from 15 countries recently met in Barcelona to discuss advertising standards, metrics and privacy issues for wireless advertising recently. ...Read the whole story

  • Remote Control the Web

    Internet access provider NetZero Inc. has launched Surf Safari, a small "surf companion" that attaches to the user's browser and works similarly to a TV remote control. When browsing the web in a specific category, Surf Safari will be there to guide the user through other quality sites in that same category. Surf Safari will be available free to everyone on the web -- not just NetZero users -- as a downloadable client application enabling relevant navigation while providing advertisers with a targeted way to reach category-specific interest groups. ...Read the whole story

  • NYTimes Revenues Down Again

    The New York Times Company has reported that pro forma advertising revenue for its Newspaper Group decreased 9.0% for March 2001. Pro forma advertising revenue excludes seven newspapers and nine telephone directories (divested Regionals) sold in the second half of 2000. In the first quarter of 2001, pro forma advertising revenue for the Newspaper Group decreased 6.6%. In March 2000 and the first quarter of 2000, advertising revenue for the Newspaper Group was particularly strong, increasing 11.2% and 15.3% respectively (excluding the divested Regionals and the Worcester Telegram & Gazette (T&G) acquired January 7, 2000). Beginning in 2001, advertising revenue ... ...Read the whole story

  • Yahoo Cleans House

    With its quarterly profits down 87% from a year ago, Yahoo Inc. said last week that it would cut staff and marketing in the face of slowing Internet advertising sales. For the quarter ended March 31, Yahoo reported pro forma net income of $7.6 million on revenue of $180.2 million. Because of falling Internet ad spending, the numbers are far below the same quarter last year, when Yahoo reported a pro forma profit of $60.5 million on sales of $230.8 million. A month ago, company executives had warned Yahoo would break even for the quarter. Company president Jeff Mallett said ... ...Read the whole story

  • CMR Tracks Commercials Faster

    CMR, a provider of strategic advertising and marketing information, has incorporated a new technological advancement into its Broadcast Verification Service (BVS), which tracks the occurrence of television programming, and commercials, within hours of their airing. CMR's BVS has worked in conjunction with VEIL (Video Encoded Invisible Light) Interactive Technologies to customize VEIL's data transmission platform, which now affords higher tracking accuracy and compatibility with all current digital compression, and digital distribution, systems. ...Read the whole story

  • Circ's Up for FT
  • Backfield in the Booth
  • Market Researchers Merge
  • CNN Delays Broadcast for Safety
  • Last Walker Episode Set for May 12
  • Sports Site Names New Rep
  • Tiger Ratings Soar