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Total Television Upfront Ad Spending Likely to Decline
New report predicts a decline in total TV upfront ad sales to be off-set by more money being spent in scatter later in the year. Advertising recession "looks like an imminent possibility." ...Read the whole story
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Big Three Form Electronic Media Exchange
The world's three largest advertising and marketing communications firms are creating an online advertising exchange. ...Read the whole story
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Surfers Hooked On Dial-Up
With rocket-like speed, it has taken less than a decade for ISP services to find a place in over half of all U.S. households. But this pace of growth will slow over the next five years. ...Read the whole story
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