Friday, April 20, 2001
  • Real Media Partners on Interactive TV

    Real Media, Inc. and Lysis SA, a provider of business software solutions for broadcast and interactive TV, have announced the integration of Real Media's proprietary Open AdStream technology into the Lysis Interactive iTV platform, creating new revenue opportunities for network operators and broadcasters. Operators and broadcasters will plan interactive banner ad campaigns through the Open AdStream user interface. At the time when interactive content is scheduled to be broadcast, the Lysis broadcast management system will dynamically insert banner adverts from the Open AdStream server according to the type of content being delivered, the time of day or other categories defined ... ...Read the whole story

  • Swivel Media Partners with Clear Ink

    Swivel Media, Inc., a San Francisco event and field based communications agency, has announced a strategic partnership with Clear Ink, a convergent marketing communications company. Swivel media specializes in event, guerilla, and mobile marketing programs and will bring their expertise in non-traditional media to Clear Ink's clients. - Adam Bernard ...Read the whole story

  • Surpise! XFL Won't Last

    Surprise! NBC is most likely going to drop the XFL after just one season. XFL president Basil DeVito admitted, "The future [of the XFL] on NBC is undecided." Adam Ware, UPN's chief operating officer, also noted that the league's future on his channel is in doubt, saying, "As you look toward next year, it becomes even harder to do because you're going back to the same category of advertisers and have to convince them to come back. The damage done by the negative press and by the problems NBC affiliates had may be too much at the end of the ... ...Read the whole story

  • Different Worlds - Different Hosts

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