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Weakest Link Saves NBC
Following some embarrassing football fumbles, NBC appears to be making a comeback into the ratings game with some foreign aid. ...Read the whole story
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Another Spot TV Avails Site Launched
Many companies have tried developing and marketing online tools for buying offline media, and most have failed. But that hasn't put a damper on the entrepreneurial spirits of BOA Worldwide, who just launched the latest online buying system for TV spots. ...Read the whole story
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eMarketer's Take on Online Ads
Researchers at eMarketer have just released their most recent eAdvertising report, which shows that despite the Internet ad industry's recent troubles, there are no serious signs of anyone getting ready to pull the plug. ...Read the whole story
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