Wednesday, April 25, 2001
  • Weakest Link Saves NBC

    Following some embarrassing football fumbles, NBC appears to be making a comeback into the ratings game with some foreign aid. ...Read the whole story

  • Another Spot TV Avails Site Launched

    Many companies have tried developing and marketing online tools for buying offline media, and most have failed. But that hasn't put a damper on the entrepreneurial spirits of BOA Worldwide, who just launched the latest online buying system for TV spots. ...Read the whole story

  • eMarketer's Take on Online Ads

    Researchers at eMarketer have just released their most recent eAdvertising report, which shows that despite the Internet ad industry's recent troubles, there are no serious signs of anyone getting ready to pull the plug. ...Read the whole story

  • DDB'S "Whassup?" Campaign Wins the GRANDY

    The highly praised Anheuser Busch television campaign for Budweiser won another great honor last night as it copped the prestigious 2001 GRANDY Award and its $50,000 prize. Sponsored by the Advertising Club of New York, the 2001 International ANDY Awards, were celebrated at a gala held at the Hammerstein Ballroom in New York City. Created by DDB Chicago, the "Whassup?" campaign teases American men by imitating their (all too) realistic greetings to each other. As everyone in America knows by now, it's the pure and simple joys of life that give men the greatest pleasures -- friends, laughter and a ... ...Read the whole story

  • Consumers Spent $3.5 Billion Online In March

    Forrester Research, Inc. in conjunction with Greenfield Online, today announced the results of the latest Forrester Online Retail Index. According to the 15th survey in this monthly series, total spending on online sales increased from $3.4 billion in February to $3.5 billion in March. The number of households shopping online remained at 13.5 million in March. Consumers spent an average of $263 per person in March, compared with $248 in February. ...Read the whole story

  • Turner Inks Dreamworks

    Turner Broadcasting System Inc., and DreamWorks SKG, have announced a broadcast licensing agreement allowing the cable network to air such movies as “Gladiator,” “American Beauty” and “Cast Away.” Turner will pay $350 million to $450 million for rights to broadcast 74 DreamWorks films released between 1997 and 2007. In 1999, Turner signed a smaller syndication deal for about 50 DreamWorks films. ...Read the whole story

  • L90 Does Hollywood

    Online media rep firm L90, Inc. has signed a marketing sales and representation agreement with Hollywood.com, a provider of news, information, and ticketing covering the entertainment and media industries. In addition to representing Hollywood.com, L90 will offer marketing sales support for consumer sites Broadway.com, Hollywood.com Brazil and Hollywood.com Mexico. ...Read the whole story

  • AdCouncil's New PSAs

    The Advertising Council and the Employer Support of the Guard and Reserve (ESGR) today announced the launch of new public service advertisements (PSAs) created to raise awareness about the increased role of the National Guard and Reserve in military operations. The new PSAs, part of the Ad Council's ESGR campaign that began in 1972, recognize the critical role civilian employers of National Guard and Reserve members play by supporting them as they train and serve in the Armed Forces. Created by the volunteer ad agency Warwick Baker O'Neill, the new PSAs are aimed at combating a continued lack of awareness ... ...Read the whole story

  • LA Goes Country
  • A New "Survivor"
  • New Way Target Streamers