Thursday, May 17, 2001
  • Video in Email

    Dynamics Direct, Inc., a rich media e-mail company, has added two email video solutions that let clients embed their existing video assets into Dynamics Direct's personalized rich media email campaigns. Developed for marketers who want to leverage existing video assets, the new video capability can be integrated with both Surefire Delivery, the company's proprietary detection and optimization tool, and Dynamic Reporting, which generates hyper-accurate real-time campaign tracking and reporting tools. ...Read the whole story

  • Alliance Enhances Video Over Cable

    Vweb Corporation, an MPEG video compression and broadband solutions provider for network applications, has announced a strategic alliance with nSTREAMS Technologies Inc., to deliver interactive video over cable networks using advanced digital media technology. The new integrated service will improve the viewing experience through enhanced viewer interactivity, cinema-quality pictures, CD quality sound and hundreds of channels. In addition, the solution enables the delivery of high-quality interactive digital media to all digital cable operators. ...Read the whole story

  • Olbermann Out at Fox Sports

    Keith Olbermann is leaving Fox Sports, his third TV network in four years, in a move Fox describes as "by mutual agreement." Olbermann will be paid until the end of the year under the three-year contract he signed to join Fox in January 1999. That was two months after the network bought out the nearly two years remaining on his contract with MSNBC, which he had joined from ESPN in June 1997. He was the anchor and executive producer of "The Keith Olbermann Evening News" on Fox Sports Net on Sunday nights since August and was host of Fox's Saturday ... ...Read the whole story

  • Large Ad Units on NYTimes.com

    New York Times Digital, the internet division of The New York Times Company, announced today that it has launched a new, larger ad format on NYTimes.com. Ads in the new format, one of the Interactive Marketing Units introduced and approved by the Internet Advertising Bureau in February, will feature premier advertisers including IBM, Ernst & Young LLP, Toshiba, and Cingular Wireless. The 336x280 pixel-sized ad unit will be the sole advertising unit on select article pages, allowing advertisers to exclusively target consumers in a streamlined setting. New York Times Digital was one of the first companies to endorse, then later ... ...Read the whole story

  • Cable Posts Long-Term Audience Growth For April

    Ad-supported cable's primetime audience for the month of April has virtually doubled over the past seven years, according to a Cabletelevision Advertising Bureau analysis of Nielsen data. Between 1994 and 2001, reports CAB, average primetime U.S. household delivery increased from 13.7 million homes to 26.1 million; rating climbed from 14.5 points to 25.5; and share grew from 24.6 to 43.5.Comparing April 2001 to the same period last year, ad-supported cable's primetime U.S. household delivery is up almost 2 million homes (+8.1%), 1.6 rating points (+6.7%), and 2.6 share points (+6.4%). ...Read the whole story

  • New York Times Ad Revenues Down
  • Online Ad Company to Market Mobile Ad Space