Friday, May 18, 2001
  • New TV Channel in Odessa

    Entravision Communications Corp. launched KUPB-TV Channel 18 to serve the Odessa-Midland, Texas market. The area covers 19 counties and is the 38th largest Hispanic household market of 210 markets measured by Nielsen. KUPB-TV is a full-power UHF television station. ...Read the whole story

  • Wedding Planners Buy Online

    The Spring 2001 @plan Advertising report reveals that 4.2 million consumers are planning their weddings online, and 92% of that audience shop online for items such as jewelry, personal loans and alcohol. @plan says that consumers planning weddings online are more likely to shop online than the average internet user for vacation packages (71%) jewelry (67%), personal loans (21%), alcohol (beer/wine/liquor at 8%), cosmetics (4%) and gift selection services (100%). As online wedding planners intend to combine households, this data indicates that consumers planning weddings online are much more likely than the average internet user to visit sites geared to ... ...Read the whole story

  • 24/7 Media Sells Another Asset

    The ad industry has been leveled by a drought in spending, and 24/7 Media, once ranked the second largest online ad network, has been particularly hard hit as it attempts to take on online giant DoubleClick. In recent months, the company has had to resort to selling assets and marketable securities in order to access capital. In April, 24/7 Media laid off about 100 employees and closed some offices to cut costs. Today, the company is selling off yet another asset. Experian, a leading provider of global information solutions, today has agreed to acquire Exactis from 24/7 Media Inc. for ... ...Read the whole story

  • Miami Herald Publishing Eliminates Jobs

    The Miami Herald Publishing Co. will cut its full-time work force by 10%, citing a decline in advertising revenue. The company will eliminate 180 positions, including 40 current vacancies, at The Miami Herald and El Nuevo Herald, a Spanish daily, offering buyouts to about 700 employees, and resorting to layoffs if enough employees don't accept the buyouts. - Adam Bernard ...Read the whole story