Harris Interactive advertising agency reputation study finds that creative is still king while performance-based compensation and search consultant use remain flat. ...Read the whole story
There isn't merely a preponderance of gay themed prime time TV shows these days. Now, there are even gay-themed commercials. ...Read the whole story
Study says radio spending by Rx DTC marketers rose by 260% to $33 million last year as targeted formats, editorial tie-ins and Internet compatibility drive the most interest. ...Read the whole story
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
FollowFollow MediaPost News on LinkedIn Today