MediaPost Publications - Online Media Daily 06/14/2001

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Robert Coen's Dismal Forecast for 2001 Ad Spending
by Ken Liebeskind
Every six months, Robert Coen, senior VP and director of forecasting for Universal McCann, reviews ad spending numbers. Today's review forecast a continuing downturn. Read the whole story
iTV Ad Dollars Won't Be Grand, Shopping Will
by
Jupiter Media Metrix predicts iTV shopping revenues will account for almost half of all U.S. TV-based shopping, but ad dollars won't be as grand. Read the whole story
With Ad Revenue Down, Publisher Tries Licensing
by Ken Liebeskind
With magazine ad revenue down, publishers are looking for other ways to generate income and Primedia has found one. Read the whole story