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MSN Acquires Yupi, Looks To Hispanic Ad Opportunities
Last month, MSN made news with its switcher advertising campaign aimed at AOL subscribers. Yesterday, it made news again by acquiring Yupi Internet, Inc., a Spanish language website. A co-branded site will soon be launched. ...Read the whole story
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Masters Goes to 18-Hole Coverage
The front nine at Augusta National no longer will be the best-kept secret in golf. The Masters is expanding its weekend TV coverage so all 18 holes can be broadcast during the final round. ...Read the whole story
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Out To Launch
Every week brings a myriad of ad campaign and website launches and it's nearly impossible to keep up with them all. If you missed a few, here are some of the major launches of the week that was, and the week that will be. ...Read the whole story
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