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A New Way To Audit Magazine Readers
For years, the Audit Bureau of Circulation has released annual reports that provide the number of subscribers to over 800 magazines, where they live and how much they paid. But demographic information on the subscribers wasn't available. It is now. ...Read the whole story
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New Online Ads Can't Be Missed
Out of nowhere they appear and quickly sweep across your computer screen. Sometimes unstoppable and often annoying, the aggressiveness of some Internet ads has some consumers threatening never to buy from companies using them. ...Read the whole story
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Activebuddy Transforms Instant Messaging Into A Marketing Tool
Millions use instant messaging to chat with friends, but now it has a commercial application and is on the verge of becoming a new online ad format. ...Read the whole story
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