• Study Finds Superstitials On "Equal Footing" With TV by Ken Liebeskind

    Is rich media Internet advertising as powerful as TV ads? Yes, according to a study by Harris Interactive, which conducts the Harris poll. In a study released Friday, the company reported that Unicast Superstitials, perhaps the best known rich media format, "stands on equal footing with television." ...Read the whole story

  • NBC Reluctantly Oks Olympics Tape-Delay by []

    After being pressured by its West Coast affiliates, NBC has reluctantly agreed to allow them to carry tape-delayed 2002 Winter Olympics coverage from Salt Lake City. ...Read the whole story

  • Freelance Writers Win Court Battle by []

    In a copyright battle affecting tens of thousands of articles, the Supreme Court ruled Monday that free-lance writers have online rights to their work. Some publishers prepared to quickly pull affected files off their databases. ...Read the whole story

  • When Will We See VOD? by []

    Video-on-demand has long been seen as the killer application for interactive TV, but expensive set-top box requirements and stratospheric costs per stream have delayed its long-awaited rollout. Until now. ...Read the whole story

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