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Internet Branding Studies Justify Online Ads
With click through rates approaching zero, Internet advertisers are looking for other ways to measure online advertising, and perhaps another way to justify it. Yesterday, the IAB and member companies DoubleClick and MSN unveiled branding studies aimed at demonstrating online advertising's branding capabilities. ...Read the whole story
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E-Cards as Branding Vehicles
E-cards are nothing new, but SharedGreetings e-cards, launched yesterday, will be sponsored by advertisers and will include a sweepstakes element to induce consumer excitement. ...Read the whole story
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Kids "Major League" Consumers of Sports Media
"Pint-sized" is hardly the right description for children's appetite for sports media, according to a just-released report from Statistical Research, Inc. ...Read the whole story
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