Tuesday, July 24, 2001
  • Medallion Acquires Japan's Largest Taxi Ad Company

    Medallion Financial Corp., the largest taxi top advertising company in the world, announced that its Medallion Media division has completed the purchase of Taxi Media Network, ("TMN") the largest taxi advertising company in Japan. TMN currently has the advertising rights on over 7,000 taxis in Tokyo, Osaka, Sapporo, and other major cities in Japan. Andrew Murstein, President of Medallion Financial, said, "This acquisition increases our inventory by 70% and is a great opportunity for us to expand the Company throughout Japan."There are 12,000 taxis in New York, but there are over 50,000 in Tokyo alone," Murstein said. "Right now, none ... ...Read the whole story

  • Global Companies to Provide Location-Based Wireless Ads

    Real Media, the global provider of marketing solutions to the digital advertising industry, and Sonata Inc., a provider of location-ready, voice and mobile applications for targeted and personalized marketing campaigns, today entered into a partnership to deliver advertising to wireless customers via voice or mobile devices. Real Media will represent Sonata to advertisers seeking targeted delivery to wireless platforms. Many industry analysts regard such location-based targeting as a key element in effective wireless ad delivery, especially for call-to-action messages delivered to wireless users, taxi-tops, and PDAs. Company officials said the partnership enables advertisers to target consumers via any wireless platform ... ...Read the whole story

  • PlanetHollywood.com Partners with MailWorkZ

    Entertainment channel PlanetHollywood.com has entered into a partnership with MailWorkZ, a provider of eMarketing enabling technology. As part of the agreement, PlanetHollywood.com will use MailWorkZ' Broadc@st technology, which provides a campaign management tool complete with the ability to schedule newsletters in advance and add personalization, to communicate with its extensive user base via email. ...Read the whole story

  • BrandMuscle Releases Version 2.0

    BrandMuscle, Inc., a provider of web-enabled marketing enterprise solutions, has released its Version 2.0, which includes new features and enhancements designed to improve efficiencies and provide faster time-to-market for advertisers and their collaborative partners. New features include the addition of broadcast (radio and TV) advertising schedules, expanding the Brand Planner and Brand Library, providing complete visibility into print and broadcast activity for an entire marketing campaign, as well as an exclusive locator management tool that utilizes a rules-based system to automate the customization and print production of local advertisements. ...Read the whole story

  • Gemstar-TV Guide and Sears Sign Major Ad Deal

    Gemstar-TV Guide International, Inc., a provider of Interactive Program Guide (IPG) products and services, and Sears, Roebuck and Co. announced today the signing of a 12-month advertising agreement for the placement of Sears advertising via Gemstar-TV Guide's IPG products. The agreement calls for Sears to advertise on Gemstar-TV Guide's IPG products during key sales periods from the fourth quarter 2001 through the third quarter 2002, with a heavy emphasis on the holiday selling period. ...Read the whole story

  • Omnicom Net Up Despite Sluggish Ad Market
  • MessageMedia Releases UnityMail 5.0

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