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5 Year Decline in 25-54 Dollars Continues
Interep reports that the percentage of national radio dollars directed toward the advertiser-favored 25-54-year-old demographic has dipped below 50%. ...Read the whole story
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NBC, CBS Tops In Downbeat Primetime Week
NBC continued to rule the primetime ratings in key demographics last week behind its Monday reality hits, while CBS surged to the top in overall audience in an otherwise dreadful period for the broadcast networks. ...Read the whole story
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First Auto Internet Report Released
Need to know what make of car your prime online targets drive? R. L. Polk & Co. and Jupiter Media Metrix today launched a product that combines automotive statistical information with web usage and demographic data. ...Read the whole story
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Universal Turns To Mondo Media For Online Movie Campaign
Universal Pictures is teaming up with Mondo Media, a San Francisco Web entertainment syndicator, to promote American Pie 2. Here's what they have planned. ...Read the whole story
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